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Chris Jacob

The Valentine’s Effect in Display

Digital Advertising, Digital Marketing · By Chris Jacob On February 11, 2011 · Add Comment
To this end, we looked at Valentine’s Day and the surrounding period in 2010 to see whether Display Publishers saw any traffic variations and whether advertiser creative on these sites tends to be more effective at capturing people’s attention.
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January 2011 CPMs: Mixed Trends

Digital Advertising, Digital Marketing · By Chris Jacob On February 10, 2011 · Add Comment
We would expect CPM levels to continue to rise through Q1 2011 with more volume from current display advertisers and newer entrants to biddable display continuing to enter the market.
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Display Publisher CPM Trends — December 2010

Digital Advertising, Digital Marketing · By Chris Jacob On January 31, 2011 · Add Comment
One of the more obvious points of note is how much traffic comes from video sites, especially relative to the low amount of publisher domains (4%) within that category. Video publisher CPMs are also extremely expensive relative to the other categories (61% more expensive than the 2nd most expensive publisher category which was Shopping sites).
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(Ad) Size Matters in Display

Digital Advertising, Digital Marketing · By Chris Jacob On January 24, 2011 · Add Comment
The fact that 428x60 ads have the lowest amount of inventory and the lowest CTR should be balanced against the fact it is also the cheapest inventory to buy judging by EF’s 2010 data. At $0.39 CPM, it is just a bit over one-fifth of the price of the next cheapest inventory size in 2010 being the 728x90 ads.
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US 2010 CPM Trends in Display

Digital Advertising, Digital Marketing · By Chris Jacob On January 17, 2011 · Add Comment
Since the middle of the summer, CPMs have doubled through November as ever more advertisers are entering the display marketplace. Direct response advertisers who primarily spend their marketing dollars online on search, email and affiliate advertising and brand advertisers who have traditionally spent their money on offline channels like TV and print have entered the display market in 2010 in increasing numbers.
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