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Chris Knoch

Advanced ROI Measurement Tactics, Part IV: Monetizing Cross-Channel Marketing Efforts

Analytics · By Chris Knoch On April 28, 2009 · 3 Comments

This is the fourth in a series of SEM tac­tics you can use to gen­er­ate greater ROI from search cam­paigns. (The first focused on online/offline data inte­gra­tion, the sec­ond on key­word assist or cross visit par­tic­i­pa­tion, and the third on cost of goods sold.)

A dis­con­nect seems to exist among mar­keters...

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Advanced ROI Measurement Tactics, Part III: Cost of Goods Sold

Search Engine Marketing · By Chris Knoch On April 13, 2009 · Add Comment

This is my third post in a series about SEM tac­tics that lead to greater ROI from search cam­paigns. (The first focused on online/offline data inte­gra­tion and the sec­ond on key­word assist or cross visit par­tic­i­pa­tion (CVP).

A report just released from Omni­ture revealed a major chal­lenge search engine mar­keters are cur­rently...

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Advanced ROI Measurement Tactics, Part II: Keyword Assist

Search Engine Marketing · By Chris Knoch On April 8, 2009 · 1 Comment

This is my sec­ond post in a series about SEM tac­tics that lead to greater ROI from search cam­paigns. See my first post in the series on online-offline revenue.

This imple­men­ta­tion allows users to allo­cate con­ver­sions back to key­words prior to the key­words that led to a con­ver­sion. In other words, con­ver­sions are allo­cated...

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Advanced ROI Measurement Tactics, Part I: Online-Offline Revenue Tracking

Search Engine Marketing · By Chris Knoch On February 25, 2009 · 5 Comments

When folks at Omni­ture talk about the con­ver­gence of Site­Cat­a­lyst and Search­Cen­ter, you’ll hear us get pretty excited. There are so many things a com­pany can do by lever­ag­ing the data avail­able from Site­Cat­a­lyst with the power of our search product.

But some­times, all our excite­ment must seem like we’re spout­ing pie-in-the-sky ideas. Because what...

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