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Chris Robison
About The Author

Chris Robison

As senior director of product management for Adobe's Media and Advertising Solutions, Chris Robison leads Adobe's advertising solutions around display advertising and audience data for advertiser campaign management and publisher/media monetization. Prior to Adobe, he served as senior vice president at Operative Media, where he led the product and revenue teams for Operative's ad management platform. Robison also ran his own consulting company, where he helped clients, including marketing services provider Acxiom, develop digitally addressable data products and apply them across channels including display, mobile, and search. He earned a B.A. in English Literature from University of Kansas.

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Adobe AudienceManager and Yieldex Combine Forces to Increase Ad Revenues with Enhanced Audience Targeting

Digital Advertising, Digital Marketing · By Chris Robison On February 25, 2013 · Add Comment

We’re excited to be col­lab­o­rat­ing with Yieldex, the lead­ing provider of inven­tory and rev­enue man­age­ment solu­tions for dig­i­tal pub­lish­ers, to help pub­lish­ers like Scripps Net­works Inter­ac­tive match avail­able ad con­tent with adver­tis­ers’ desired audi­ence seg­ments. As announced today by Yieldex, the inte­gra­tion of Adobe Audi­ence­M­an­ager, our data man­age­ment plat­form (DMP) that...

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