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Chris Zaharias

SES, or “Someone Examine Strategies”

Search Engine Marketing · By Chris Zaharias On August 7, 2009 · 3 Comments

I don’t know about you, but I dis­like the word ‘strat­egy’. It’s right up there with ‘skill sets’, ‘engage­ment’, ‘syn­er­gies’ and ‘lever­age’, words busi­nesses often use to invoke and asso­ciate with the aura of higher thought. With Search Engine Strate­gies San Jose, the world’s largest search mar­ket­ing con­fer­ence, upon us next week it occurs to...

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Despite Black Friday’s Strength, Prepare SEM Campaigns for Changed Buying Habits

Search Engine Marketing · By Chris Zaharias On December 16, 2008 · Add Comment

I’m hear­ing peo­ple say that Black Fri­day was good and that sales have risen year-over-year for this hol­i­day period. But mar­keters would do well to con­sider that this year’s Thanks­giv­ing fell 5 days later than last year. That means this year’s U.S. hol­i­day shop­ping sea­son is 15% shorter than it was last year (27 days...

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Big Changes In AdWords, And The Need To Instrument SEM Campaigns

Search Engine Marketing · By Chris Zaharias On December 8, 2008 · 1 Comment

In late August, Google informed the search world that changes were on the hori­zon for AdWords. In Sep­tem­ber, AdWords users were informed that the changes would be tak­ing effect, and since then the changes have been imple­mented.

To recap, the search giant has made sev­eral big changes to AdWords:

Qual­ity Score now...
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The Tale SEM Queries Tell

Search Engine Marketing · By Chris Zaharias On November 19, 2008 · 3 Comments

Since 2003 I’ve been blog­ging on SEM, and for most of that time I’ve tracked queries that lead peo­ple to my blog. In addi­tion to learn­ing that off­hand ref­er­ences to Michael Jack­son songs can lead to tons of unwanted traf­fic, I’ve learned a great deal about what SEM buy­ers are look­ing for. In this blog...

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Omniture’s Platform: Coming To A City Near You

Search Engine Marketing · By Chris Zaharias On October 10, 2008 · 1 Comment

One of the most inter­est­ing devel­op­ments in the Inter­net space is…

…some­thing that hasn’t happened.

Despite 10+ years of con­stant growth in online mar­ket­ing and e-commerce, no over­all plat­forms have emerged to serve the needs com­pa­nies have in the key areas of web ana­lyt­ics, cam­paign man­age­ment, con­ver­sion opti­miza­tion and asso­ci­ated enter­prise integration.

There are a num­ber...

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Automatic Match, the Coming SEM Laziness Tax

Search Engine Marketing · By Chris Zaharias On May 28, 2008 · 2 Comments

One of my favorite com­pa­nies is Visa. It’s right up there with Gillette, Coca-Cola and Honda as an exam­ple of a com­pany sell­ing prod­ucts that peo­ple want and need, day in and day out. After all, who doesn’t need a credit card? What would you think, though, if I told you that Visa was...

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