About The Author

Christi Terjesen

Christi Ter­je­sen is an Opti­miza­tion Man­ager with Adobe Dig­i­tal, a full ser­vice web opti­miza­tion team within Adobe Con­sult­ing. She helps clients in all ver­ti­cals increase con­ver­sion rate and pro­duce ROI through their test­ing pro­grams. She is a cer­tifed Adobe Test&Target expert based out of New York City.

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