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Christopher Parkin

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Adobe & Responsys, Part Two: “Relationship First Marketing” plus Leveraging Social and Mobile across Channels

Analytics, Conversion Optimization · By Christopher Parkin On September 24, 2012 · Add Comment
SOlrich_responsys_blog_graphic_960x384 for part2

In the first half of my dis­cus­sion with Scott Olrich, CMO/CSO of Respon­sys, we talked about email and the power of this chan­nel. As a fol­low up to that dis­cus­sion, I wanted to share Scott’s insights on how mar­keters can lever­age email to work with other dig­i­tal chan­nels to cre­ate a mar­ket­ing cul­ture focused more...

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Adobe & Responsys, Part One: The Power of Email

Analytics, Conversion Optimization, Digital Marketing · By Christopher Parkin On September 13, 2012 · 1 Comment
SOlrich_responsys_blog_graphic_960x384

One of the best parts of my job is hav­ing the oppor­tu­nity to work with dig­i­tal mar­ket­ing lead­ers and inno­va­tors across a wide range of tech­nolo­gies and ser­vices.  This week, I had the chance to catch up with Scott Olrich, CMO/CSO at Respon­sys. Scott has been part of the lead­er­ship team at Respon­sys for nearly...

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Adobe & BrightEdge = Increased ROI across Digital Marketing Channels

Analytics, Digital Marketing, Search Engine Marketing · By Christopher Parkin On July 11, 2012 · Add Comment
21808_genesis_brightedge_blog_graphic_960x384

I had the priv­i­lege to sit down with one Sil­i­con Valley’s great minds in the world of Search and Social, Jim Yu, founder and CEO of Bright­Edge. Jim com­bines in-depth exper­tise in devel­op­ing and mar­ket­ing large on-demand soft­ware plat­forms with hands-on expe­ri­ence in advanced SEO prac­tice. I was fas­ci­nated to learn what he had to...

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Adobe & ExactTarget = Personalized Engagement; 350% Increase in Revenue Per Email for F+W Media

Analytics, Conversion Optimization, Digital Marketing · By Christopher Parkin On June 28, 2012 · Add Comment

For a pub­lisher of niche mag­a­zines and web­sites like F+W Media, keep­ing repeat cus­tomers com­ing back is an essen­tial part of stay­ing on top. F+W Media looked to Adobe Dig­i­tal Mar­ket­ing Suite solu­tions for help with its grow­ing e-commerce busi­ness. Together with the Exact­Tar­get Inter­ac­tive Mar­ket­ing Hub, F+W Media increased traf­fic from its email cam­paigns...

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Adobe & Demandbase = Sweet Spot Marketing; Solving some of B2B Marketers’ Biggest Challenges

Digital Marketing · By Christopher Parkin On June 20, 2012 · 1 Comment

In many respects, the needs and objec­tives of B2C and B2B dig­i­tal mar­keters are sim­i­lar – par­tic­u­larly when it comes to under­stand­ing an individual’s online behav­ior.  How­ever, when it comes to under­stand­ing online behav­ior, the B2B mar­keter needs to frame this under­stand­ing in the con­text of the busi­ness the indi­vid­ual vis­i­tor rep­re­sents, and ide­ally deliver...

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A Thousand Points of Insight Part Three: Adobe Genesis 3.0 Unveiled

Analytics · By Christopher Parkin On November 3, 2011 · Add Comment

A Thou­sand Points of Insight Part Three: Adobe Gen­e­sis 3.0 Unveiled

Christo­pher Parkin, Direc­tor, Gen­e­sis Solu­tions, Dig­i­tal Mar­ket­ing Busi­ness Unit, Adobe

You asked; we lis­tened and responded.

The industry’s gold-standard for inte­gra­tions that work across dig­i­tal mar­ket­ing tech­nolo­gies just got even bet­ter. Build­ing on feed­back from you, our val­ued...

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A Thousand Points of Insight, Part Two

Analytics · By Christopher Parkin On October 27, 2011 · 1 Comment

A Thou­sand Points of Insight, Part Two

Christo­pher Parkin, Direc­tor, Gen­e­sis Solu­tions, Dig­i­tal Mar­ket­ing Busi­ness Unit, Adobe

Part Two: How dig­i­tal mar­keters use the adobe gen­e­sis part­ner ecosys­tem today

In our last blog we looked at the lessons learned as we lis­tened to you—our customers—about what you needed and didn’t need when...

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A Thousand Points of Insight, Part One

Analytics · By Christopher Parkin On October 18, 2011 · Add Comment

A Thou­sand Points of Insight, Part One

By Christo­pher Parkin, Direc­tor, Gen­e­sis Solu­tions, Dig­i­tal Mar­ket­ing Busi­ness Unit, Adobe

Part One: Lessons learned while cre­at­ing a tech­nol­ogy part­ner ecosystem

The early days of Omni­ture were about web ana­lyt­ics. The com­pany stum­bled into...

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Turn Data Into Results

Digital Marketing · By Christopher Parkin On September 20, 2010 · Add Comment

With siloed depart­ments and dis­parate data across mul­ti­ple sys­tems, it’s dif­fi­cult to cre­ate a uni­fied view of a customer—unless you inte­grate. Below is the sec­tion I recently con­tributed to the lat­est Exact­Tar­get Let­ters to the C-Suite series with guid­ance on improv­ing access to data and stream­lin­ing busi­ness processes.

In recent years, as inter­ac­tive mar­ket­ing...

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The Importance of the CMO Dashboard

Digital Marketing · By Christopher Parkin On August 21, 2009 · Add Comment

Wow am I excited about the CMO Dash­board announce­ment we made yes­ter­day! Why am I excited? First off, this announce­ment gal­va­nizes Omniture’s com­mit­ment to clos­ing the gap on a strate­gic need in the mar­ket. Sec­ond, I’m the for­tu­nate guy who gets to lead the com­pany and our part­ners in deliv­er­ing on this strate­gic ini­tia­tive....

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