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Christopher Parkin

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Email Marketing Insights from Experian CheetahMail’s Sara Ezrin

Digital Marketing · By Christopher Parkin On August 17, 2009 · 2 Comments

I recently had the oppor­tu­nity to chat with Sara Ezrin, senior strat­egy con­sul­tant at Exper­ian Chee­tah­Mail. Exper­ian Chee­tah­Mail pro­vides email mar­ket­ing and cus­tomer intel­li­gence tech­nolo­gies for enter­prise clients. As Omni­ture has part­nered with Chee­tah­Mail, I wanted to find out what inte­gra­tion means for online retail­ers try­ing to keep their email...

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Personalizing the Online Experience: Allurent & Partnership with Omniture Part II

Digital Marketing · By Christopher Parkin On January 5, 2009 · Add Comment

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent deliv­ers inno­v­a­tive Rich Inter­net Appli­ca­tion (RIA) capa­bil­i­ties that drive impres­sive busi­ness results for online retail­ers like Bor­ders. I wanted to find out more about Allurent’s sig­na­ture shop­ping expe­ri­ences — and how they inte­grate with Omni­ture to pro­vide a com­pre­hen­sive view...

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Measuring the Impact of RIAs: Allurent & Partnership with Omniture Part I

Digital Marketing · By Christopher Parkin On January 5, 2009 · 1 Comment

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent deliv­ers inno­v­a­tive Rich Inter­net Appli­ca­tion (RIA) capa­bil­i­ties that drive impres­sive busi­ness results for online retail­ers like Bor­ders. As Allurent recently part­nered with Omni­ture, I wanted to find out more about Allurent’s sig­na­ture shop­ping expe­ri­ences — and how they...

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Lithium Technologies and Catering to “Super-Users”

Digital Marketing · By Christopher Parkin On October 15, 2008 · 1 Comment

I recently had an oppor­tu­nity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently part­nered with Omni­ture to pro­vide a holis­tic view of user behav­ior on social net­works. This post is the third in a three-part series.

Advan­tages of Cater­ing to Super-Users:

One great exam­ple of a super-user comes from the...

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Enterprise Social Media: Top-and-Bottom Line Benefits

Social Media · By Christopher Parkin On October 14, 2008 · 2 Comments

I recently had an oppor­tu­nity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently part­nered with Omni­ture to pro­vide a holis­tic view of user behav­ior on social net­works. This post is the sec­ond in a three-part series.

Chris: What is the most impor­tant aspect that enter­prises should be think­ing about...

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Lithium Technologies & Partnership with Omniture: Part One

Digital Marketing · By Christopher Parkin On October 13, 2008 · Add Comment

I recently had an oppor­tu­nity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently part­nered with Omni­ture to pro­vide a holis­tic view of user behav­ior on social net­works.  This post is the first in a three-part series.

Chris: Lyle, why did Lithium part­ner with Omni­ture? What kind of value...

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Interview with Larry Freed, President and CEO of ForeSee Results

Digital Marketing · By Christopher Parkin On August 19, 2008 · 1 Comment

I recently spoke with Larry Freed, pres­i­dent and CEO of Fore­See Results, for the sec­ond in a series of inter­views with some of our 140+ Gen­e­sis part­ners. Fore­See Results uses a patented cus­tomer sat­is­fac­tion method­ol­ogy to cap­ture and ana­lyze the online “voice of the cus­tomer,” offer­ing clients data that helps them increase...

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Interview with Peter McCormick of ExactTarget

Digital Marketing · By Christopher Parkin On June 17, 2008 · Add Comment

I recently spoke with Peter McCormick, Co-Founder and Vice Pres­i­dent, Part­ner­ships for Exact­Tar­get.

CP: Email mar­ket­ing and remar­ket­ing are hot areas for both web ana­lyt­ics solu­tions and email plat­form such as Exact­Tar­get. It’s a great oppor­tu­nity for mar­keters to demon­strate some new value. I’m really inter­ested in your per­spec­tive...

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Forrester: ‘Online Marketing Hub’ Inevitable Why That’s Good News

Digital Marketing · By Christopher Parkin On June 12, 2008 · Add Comment

In recent years, as Inter­net mar­ket­ing has leapt ahead again and again in terms of new ways to reach con­sumers, mar­keters have had to keep up with and learn a host of new technologies.

It is a tes­ta­ment to our flex­i­bil­ity and inno­va­tion that we have been able to con­cep­tu­al­ize, use and ulti­mately mea­sure such...

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Increase Email Marketing ROI with Web Analytics Integration

Analytics · By Christopher Parkin On May 16, 2008 · Add Comment

As I’ve writ­ten pre­vi­ously, online cus­tomers are increas­ingly demand­ing higher rel­e­vance from their Web expe­ri­ences. And that cer­tainly includes higher rel­e­vance from the email mar­ket­ing offers they receive. By link­ing web­site behav­ior with email mar­ket­ing cam­paigns, mar­keters can dra­mat­i­cally improve mes­sage rel­e­vance — and con­ver­sion results.

In fact, accord­ing...

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