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Carl Sandquist
About The Author

Carl Sandquist

As the Mobile lead within the Global Adobe Consulting Group, Carl Sandquist has assisted dozens of Fortune 500 clients with their mobile initiatives including: Disney, Time Warner, American Express, Marriott International, Allstate and MTV Viacom. Sandquist currently leads the development and deployment of many mobile solutions offered through the Adobe consulting group, both for mobile web and mobile apps. Sandquist has 17 years experience in the Internet industry and holds two Master degrees and a patent.

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Are you measuring your Push Notifications?

Analytics, Mobile, Retail & Travel · By Carl Sandquist On April 10, 2013 · Add Comment
push_banner

Whether being updated about the sta­tus of your online order or noti­fied that the run­ning shoes you’ve been eye­ing all sea­son finally went on sale, mobile push noti­fi­ca­tions fill a unique need, both for mobile users and busi­nesses.  Push pro­vides a mech­a­nism to drive timely, rel­e­vant mes­sages to mobile users who can eas­ily touch...

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Hybrid Apps: Making Whole Two Halves

Analytics, Media & Entertainment, Mobile · By Carl Sandquist On February 14, 2013 · 1 Comment
white iphone

Whether you know it or not, you likely have used a hybrid app on a smart­phone or tablet.  Hybrid apps often appear like “reg­u­lar” apps, how­ever some of the con­tent dis­played within the app is HTML web con­tent.   So in essence it’s like hav­ing a ded­i­cated mobile web browser “live” within the app.   These...

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Responsive Web Design and Web Analytics

Analytics, Media & Entertainment, Mobile · By Carl Sandquist On November 20, 2012 · 18 Comments
Responsive Design Example

Over the last year or so Respon­sive Web Design (RWD) has gained siz­able atten­tion within the web world.  With the ris­ing tide of smart­phones and tablets and the vast vari­ety of screen sizes these devices rep­re­sent, com­pa­nies are look­ing for eas­ier and more effec­tive ways of pro­vid­ing their con­tent across mul­ti­ple screens.  Although RWD...

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Click-to-call Tracking on Mobile Devices

Mobile · By Carl Sandquist On September 6, 2012 · 1 Comment
Click-to-Call Example within Search Campaign

Even though mobile web sites have many met­rics in com­mon with their desk­top web cousin (e.g. views, vis­its, vis­i­tors, etc.), there are sev­eral that are spe­cific to mobile only.  One of these is the click-to-call action.  Although tech­ni­cally there is no “click” with this action on smart­phones, the idea is to cap­ture when a...

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Mobile Context: New Marketing Opportunities for Business (Part 2)

Mobile · By Carl Sandquist On June 26, 2012 · Add Comment
Women using mobile phone while taking a break from skiing

In my last post, I dis­cussed that although mobile devices can­not read minds, they can gather data.  And by aggre­gat­ing con­tex­tual infor­ma­tion, insights into what’s rel­e­vant to a mobile user at a given moment increase greatly.  Let’s now look at how mobile con­text can pro­vide a mean­ing­ful, rel­e­vant mobile expe­ri­ence as well as...

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Mobile Context: New Marketing Opportunities for Business (Part 1)

Mobile · By Carl Sandquist On June 5, 2012 · Add Comment
boating_pictures

[As the mobile lead within Adobe Con­sult­ing, I am seek­ing to address var­i­ous aspects of mobile mar­ket­ing chal­lenges and best prac­tices.  This par­tic­u­lar post will focus on key ele­ments I pre­sented at Adobe Sum­mit and Adobe Sum­mit EMEA. ]

I’ve always loved tak­ing pic­tures.  And over the years, I’ve taken a lot of them.  Below are...

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