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Adobe Marketing Cloud Delivers Successful Social Ad Campaigns for Admosis Media’s Clients

Digital Advertising, Social Media · By Customer Success On May 9, 2013 · Add Comment
Admosis

Instant feed­back from solu­tions within Adobe Mar­ket­ing Cloud helps the spe­cialty agency Admo­sis Media opti­mize social media adver­tis­ing for its clients. Adobe Social and Adobe Media Opti­mizer for social adver­tis­ing give Admo­sis the abil­ity to mon­i­tor social con­ver­sa­tions, rapidly make pro­duc­tive changes, adjust ad con­tent deliv­ery to the most effec­tive chan­nels,...

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Adobe Media Optimizer Reduces Costs and Boosts ROI of SEM Campaigns for Adobe

Analytics, Digital Advertising, Search Engine Marketing · By Customer Success On April 18, 2013 · Add Comment
Blog_SEM_1

When Adobe needs to opti­mize bid­ding for key­words and enhance search engine mar­ket­ing (SEM) cam­paigns, Adobe looks no fur­ther than its Adobe Mar­ket­ing Cloud solutions.

“With inte­grated Adobe Media Opti­mizer and Adobe Ana­lyt­ics solu­tions, we could lever­age built-in bid­ding algo­rithms and real-time analy­sis for incred­i­ble insight and con­trol over our search...

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Lenovo Australia Uses Adobe Media Optimizer for Search, Display, and Social to Boost Online Ad Spending Returns

Digital Advertising · By Customer Success On April 9, 2013 · Add Comment
Lenovo Australia FB

When Lenovo Aus­tralia wanted to increase returns on its dig­i­tal mar­ket­ing invest­ments, it turned to Adobe Media Opti­mizer for Search, Dis­play, and Social, and enlisted the help of con­sul­tants from Adobe Dig­i­tal. By tar­get­ing its dig­i­tal mar­ket­ing spend across chan­nels, Lenovo Aus­tralia achieved impres­sive results.

For exam­ple, in less than 60 days, Adobe...

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Classifications Behind the Classifieds

Digital Advertising, Search Engine Marketing · By Customer Success On April 1, 2013 · Add Comment
Avito

It’s not easy mak­ing money from a ser­vice that is largely pro­vided for free, but Avito has found a way to do it, with a lit­tle help from Adobe AdLens for Search.

Founded in 2008, Avito​.ru is the largest clas­si­fied ad web­site in Rus­sia. Peo­ple can sell cars, clothes, elec­tron­ics, pets, and...

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HeBS Teams Up with Adobe and Brightedge to Achieve Huge Business Results

Digital Advertising · By Customer Success On June 1, 2012 · 1 Comment

Vaca­tion plan­ning is much sim­pler for trav­el­ers with today’s tech­nol­ogy. HeBS Dig­i­tal stays on top of all the travel trends and offers its ser­vices as one of world’s pre­miere providers of dig­i­tal mar­ket­ing ser­vices and web­site design in the hos­pi­tal­ity indus­try. HeBS Dig­i­tal lever­ages Adobe Dig­i­tal Mar­ket­ing Suite solu­tions and the Bright­Edge S3 SEO plat­form...

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Top 5 Conversion Opportunities for Digital Marketers in 2012 (infographic)

Conversion Optimization, Personalization · By Customer Success On May 30, 2012 · 7 Comments
infographic screenshot

Almost any dig­i­tal mar­keter will tell you, increas­ing cus­tomer engage­ment and con­ver­sions are their top pri­or­i­ties.  Yet many of these pro­fes­sion­als have still not tapped all of the oppor­tu­ni­ties avail­able to make this hap­pen on their sites, leav­ing a dis­con­nect between what they say and what they actu­ally do.

Won­der­ing what areas offer some of the...

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Take the Adobe Digital Marketing Social Media Survey

Digital Marketing · By Customer Success On May 14, 2012 · Add Comment

Do you fol­low @AdobeDigMktg on Twit­ter? Keep up with us on Face­book? What about YouTube? Do you turn to our chan­nel for the lat­est sneak peeks? How­ever you keep in touch, we want to make sure our social media chan­nels are the best pos­si­ble resource for you, as well as a great forum for you...

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Delivering Engaging Online and Social Media Content for Global Fans

Analytics · By Customer Success On April 26, 2012 · Add Comment

Dis­cov­ery Com­mu­ni­ca­tions is the lead­ing non­fic­tion media com­pany, and its widely pop­u­lar chan­nels includ­ing Dis­cov­ery Chan­nel, TLC, and Ani­mal Planet have helped the com­pany attain 1.5 bil­lion sub­scribers across 210 coun­tries and ter­ri­to­ries. Fran­cis Lavelle, direc­tor of Ana­lyt­ics for Dis­cov­ery Com­mu­ni­ca­tions, dis­cussed how the media giant lever­ages Adobe Dig­i­tal Mar­ket­ing Suite solu­tions to cre­ate engag­ing...

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Auto​Trader​.com and Adobe Team up to Achieve Business Results

Digital Marketing · By Customer Success On April 19, 2012 · Add Comment

We had the chance to talk with Thomas Gage, senior direc­tor of Busi­ness Devel­op­ment for Auto​Trader​.com, and he dis­cussed how they are using Adobe Dig­i­tal Mar­ket­ing Suite to deepen insights into mul­ti­chan­nel audi­ence behav­iors, enhance dig­i­tal expe­ri­ences, and expand value for busi­ness part­ners. Auto​Trader​.com appre­ci­ates how Adobe dig­i­tal mar­ket­ing solu­tions empower the com­pany to cus­tomize...

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Customer Case Study: Bidding on the Brand Term in Hospitality

Digital Advertising · By Customer Success On April 4, 2012 · Add Comment
Table I

Hote­liers often ques­tion why they should even bid on their own hotel name in paid search

HeBS Dig­i­tal, head­quar­tered in New York City, is a top dig­i­tal mar­ket­ing firm in the hos­pi­tal­ity indus­try. HeBS employs Adobe Search­Cen­ter+ to man­age the paid search mar­ket­ing of hotel brands, resorts, casi­nos, and bou­tique hotels.

...
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