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David Kirschner

Return your Census Form for Improved Targeting!

Digital Advertising · By David Kirschner On April 1, 2010 · Add Comment
This tip will be especially valuable if you do spot-market advertising, want to determine lift within a market, or understand where you have good market penetration and where it's lacking.
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Migration Musings on Mobile

Analytics · By David Kirschner On November 6, 2009 · Add Comment

I had the oppor­tu­nity to attend the Adobe­MAX event in Los Ange­les eariler this month. I sat there soak­ing in the eye candy that Adobe’s prod­ucts can cre­ate think­ing, “yeah, but how would that look on my Black­berry?” Then, as if Adobe CTO Kevin Lynch read my mind, he showed Flash 10.1 run­ning on...

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Tasty Morsels o’ SiteCatalyst Data

Analytics · By David Kirschner On September 2, 2009 · Add Comment

As a gas­tronome (or “gas­trog­nome” since I’m less than 5′ 8″ tall), I love any­thing related to food. That’s why I was excited to speak with the folks at the French Culi­nary Insti­tute (FCI) to hear what’s new since they migrated from HBX to the Site­Cat­a­lyst plat­form. I chat­ted with Raina Bien, Asso­ciate...

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Love and Death and Video Engagement

Analytics · By David Kirschner On August 10, 2009 · 1 Comment

Remem­ber the first movie you ever saw? Many young­sters are intro­duced to the cin­e­matic arts via a Dis­ney or Nick­elodeon vehi­cle, but for some odd rea­son my par­ents took me to see Woody Allen’s Love and Death. Prob­a­bly because they couldn’t get a babysit­ter. Now in my dotage, I’ve become quite the Woody Allen fan and this...

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How Suite it is – Moving to Omniture from HBX

Analytics · By David Kirschner On July 14, 2009 · 2 Comments

Hi, I’m David Kirschner, over­seer of the HBX Migra­tion Con­sult­ing team, mover of HBX clients on to the Site­Cat­a­lyst plat­form, long-time Omni­ture employee, and writer of ram­bling, run-on expos­i­tory sen­tences. Yes, I’m new to the Blo­gos­phere but not to the world of Web ana­lyt­ics. For nearly 14 years, I’ve been doing this stuff. In fact, shortly...

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