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David Woolsey

David has served as a Team Lead for the Media and Entertainment vertical within the Adobe Professional Services group for over a year. He's been in the online analytics industry for 6 years with nearly 5 at Adobe (Omniture). As a Technical/Implementation Consultant for SiteCatalyst, David has helped multiple enterprise-level customers successfully deploy SiteCatalyst across the web, mobile apps, and several non-traditional platforms. He has served as the Subject Matter Lead for video measurement and helped patent a methodology for measuring live streams. David currently acts as one of the Subject Matter Leads for the analytics side of the DPS product.

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Don’t Let Click Candy Ruin your Analytics Appetite — Part 2

Analytics, Digital Marketing, Media & Entertainment · By David Woolsey On November 27, 2012 · Add Comment
KPI

To start part 2 of this series, I thought I would share a favorite video of mine that was pro­duced as part of an April Fool’s Day joke a few years back just after Adobe acquired Omni­ture. While funny, it does teach about the dan­gers of mea­sur­ing the wrong thing.

Click here to watch...

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Don’t Let Click Candy Ruin your Analytics Appetite — Part 1

Analytics, Digital Marketing, Media & Entertainment · By David Woolsey On November 14, 2012 · Add Comment
DW-candy

Who doesn’t like candy? It tastes great and only makes you want to eat more. How­ever, as recent hol­i­days have already reminded us, eat­ing too much candy can make you sick as well as a cause a myr­iad of other health issues. Does that mean we should never eat candy? No, but like...

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