David has served as a Team Lead for the Media and Entertainment vertical within the Adobe Professional Services group for over a year. He's been in the online analytics industry for 6 years with nearly 5 at Adobe (Omniture). As a Technical/Implementation Consultant for SiteCatalyst, David has helped multiple enterprise-level customers successfully deploy SiteCatalyst across the web, mobile apps, and several non-traditional platforms. He has served as the Subject Matter Lead for video measurement and helped patent a methodology for measuring live streams. David currently acts as one of the Subject Matter Leads for the analytics side of the DPS product.