/ David Yoakum / 165 days ago
Articles by David Yoakum
David Yoakum is a Senior Consultant in Adobe Consulting, where he focuses on digital strategy, analytics, and optimization for retail clients. Yoakum has more than 10 years’ experience working with large online retailers and has spoken at several analytics conferences, including the Adobe Summit and Emetrics. Prior to Adobe, Yoakum launched and managed the Web analytics practice at Gap Inc. Direct, which included Old Navy, Gap, and Banana Republic. His Adobe client engagements include REI, Walmart, Kohls, NewEgg, and Williams-Sonoma.
/ David Yoakum / 1 year, 280 days ago
/ David Yoakum / 2 years, 132 days ago