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About The Author

Don Bennion

Don leads a team of consulting professionals that focus on financial services & insurance customers and their digital marketing strategies. Don has been working with some of the largest financial services customers for the past 7 years at Adobe. Prior to leading the Financial Services team Don spent three years abroad where he managed the Adobe Northern Europe consulting team, based in Copenhagen, Denmark and the Adobe Asia Pacific consulting team, based in Sydney, Australia. Don graduated from Brigham Young University with a degree in Mathematics and a minor in Music. Outside of work Don spends as much time as possible with his wife and their 4 boys.

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Financial Services Governance Brainstorm

Financial Services, Industries · By Don Bennion On May 4, 2012 · Add Comment
Avinash Tweet

I call this a brain­storm because even though I will be shar­ing some of our best prac­tices in my blog series, the topic of gov­er­nance is so huge and so nuanced that nobody can pos­si­bly have all of the answers.  I’m going to try to boil some admit­tedly HUGE top­ics into pithy bul­lets.  My goal...

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Welcome to the Financial Services Blog!

Financial Services, Industries · By Don Bennion On April 3, 2012 · Add Comment

“How do other dis­count bro­ker­ages set up a cul­ture of iter­a­tive testing?”

“Why am I not get­ting value out of my web ana­lyt­ics tool?”

“What offline seg­ment data should I use to tar­get my online cus­tomers if I’m a retail bank?”

“Why can other Finan­cial Ser­vices com­pa­nies get their mate­r­ial to mar­ket so much faster than...

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