Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
About The Author

Dr. Siddharth Shah

Do we surf while we watch TV? The Superbowl Story

Digital Advertising, Digital Marketing · By Dr. Siddharth Shah On February 9, 2011 · Add Comment

My friends call me a dinosaur. “Every­one”, I am told, surfs the Inter­net when they watch TV. Not me; I watch TV and surf at dif­fer­ent times. If the image of most con­sumers watch­ing TV with a lap­top in front of them is indeed true, the impli­ca­tions are sig­nif­i­cant for multi-channel advertisers.

To test the...

Read More →

January CPCs: Seasonally down but up YoY

Digital Advertising, Digital Marketing · By Dr. Siddharth Shah On February 4, 2011 · 1 Comment

CPCs in all major sec­tors dropped on a Month over Month (MoM) basis after the strong hol­i­day sea­son. As expected, Retail CPCs dropped the most MoM by over 27%.

How­ever,  CPCs were up in all sec­tors YoY. With a 21.3% ncrease, the travel sec­tor saw the biggest rise fol­lowed by the...

Read More →

An Analysis of the Google-ITA controversy

Digital Advertising, Digital Marketing · By Dr. Siddharth Shah On January 24, 2011 · Add Comment

The acqui­si­tion of ITA by Google was con­tro­ver­sial right from the day the deal closed. Google may now face an antitrust law­suit by the Depart­ment of Jus­tice over the $700 MN acqui­si­tion. Amidst all the con­tro­versy, we thought it worth­while to take a step back and ana­lyze the sit­u­a­tion from the view­points of Google and Bing,...

Read More →

The Yahoo-Bing transition: Insights

Digital Advertising, Digital Marketing · By Dr. Siddharth Shah On January 11, 2011 · Add Comment

As we are fin­ish­ing up our analy­sis for our Q4 2010 online mar­ket­ing report we have noticed trends in the Yahoo-Bing tran­si­tion that we would like to share with you.

1.       Mar­ket­share:  Our analy­sis reveals that lower qual­ity traf­fic was culled dur­ing the tran­si­tion and as a result the impres­sion vol­ume dropped sig­nif­i­cantly.  How­ever, this has...

Read More →

Dec 2010 CPCs: Robust numbers round out the year

Digital Advertising, Digital Marketing · By Dr. Siddharth Shah On January 4, 2011 · Add Comment

CPCs in all major sec­tors were up by at least dou­ble dig­its on a YoY basis. CPCs in Finance, Auto­mo­tive and Retail sec­tors were up by 10–15% while Travel CPCs were up by 23%. Month over month, CPCs trended with sea­son­al­ity. CPCs decreased MoM in Travel and Finance, while they...

Read More →
  • Top Stories

    • Tablets trump smartphones in global website traffic8
    • If Content is King, Video is Heir to the Throne6
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Anxiously Engaged: Integrating Media Optimizer and SiteCatalyst
      Mid last year, we here on the Adobe Media Optimizer (AMO) team […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.