Adobe Digital Marketing Blog | Drew Burns

About The Author

Drew Burns

Drew Burns is the senior product marketing manager for Adobe Test&Target and works to evangelize the practice of iterative testing and content targeting in the digital marketing world.

Breaking the Rules in Behavioral Targeting

Personalization · By Drew Burns On May 20, 2013 · Add Comment

Adobe Test&Target holds the highest rating for Current Product Offering in the Forrester Wave for Online Testing Report, Q1, 2013

Personalization · By Drew Burns On February 7, 2013 · Add Comment

Adobe Digital Marketing Conversion All-Star: Kyle Power of CHG Healthcare Services

Personalization · By Drew Burns On December 10, 2012 · Add Comment

Kyle Power_CHG Healthcare

How to identify the most effective testing product amidst all the rhetoric – 4 things to consider

Conversion Optimization, Personalization · By Drew Burns On October 10, 2012 · 1 Comment

Holiday 2012 Optimization: Be prepared for the ‘couch shopper’

Conversion Optimization, Personalization · By Drew Burns On August 27, 2012 · 1 Comment

Time's a tickin'!

Adobe Digital Marketing Conversion All-Star: Adam Crutchfield of Axcess Financial

Conversion Optimization · By Drew Burns On May 21, 2012 · Add Comment

Adam Crutchfield_Axcess Financial

BUYER BEWARE: No segment filtering in test results? Not an effective testing or targeting tool.

Conversion Optimization · By Drew Burns On May 17, 2012 · Add Comment

The Freedom of Content Determination: 3 days at Click Summit

Personalization · By Drew Burns On May 10, 2012 · Add Comment