Derek Tangren is a Principal Consultant and Team Lead within the Adobe Marketing Cloud Business Unit at Adobe. In his role, Derek has acted as the consulting subject matter lead for Adobe Analytics. Derek has also successfully led several complex engagements across multiple industries, assisting clients through stages of business discovery, solution design, implementation and business analysis. Derek enjoys providing strategic guidance and direction to clients about structuring their organizations to maximize their digital analytics success. In his time away from work, Derek likes spending time with his wife and three boys.