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Daniel Wright

Daniel Wright, Consultant: Digital Strategy and Optimization - Adobe Test&Target Wright is a technical subject matter expert for Adobe Consulting Services. He has an extensive background in front-end development, SEO, web analytics, and optimization. Wright helps companies create elegant solutions that drive ROI.

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Test&Target Updates to the Digital Pulse Debugger

Conversion Optimization, Media & Entertainment · By Daniel Wright On September 5, 2012 · Add Comment
Too many characters warning in the Adobe DigitalPulse Debugger

Site­Cat­a­lyst cus­tomers have been using the Dig­i­talPulse Debug­ger and its ear­lier incar­na­tions to trou­bleshoot imple­men­ta­tions for years. Test&Target cus­tomers, on the other hand, have relied on an assort­ment of var­i­ous book­marklets and hard-to-remember URL para­me­ters. I’m glad to say that over the last year numer­ous improve­ments have been made to help you see the clock­work...

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Whole Site Redesigns—Jump off a cliff with both legs running

Conversion Optimization, Media & Entertainment · By Daniel Wright On June 19, 2012 · Add Comment

Shortly before we were mar­ried, my wife and I went on a trip to Brazil. Prepar­ing for the trip, I learned that Rio’s unique com­bi­na­tion of steep moun­tains on a breezy coast offered one activ­ity I was unlikely to expe­ri­ence any­where else in the world–urban hang-gliding.
The first bad sign was my des­ig­nated instructor’s...

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Advanced Lead Generation: Optimize for Sales, not Leads

Media & Entertainment · By Daniel Wright On April 17, 2012 · 2 Comments

For many media com­pa­nies, lead gen­er­a­tion rep­re­sents a sig­nif­i­cant source of income.  Lead gen­er­a­tion for pub­lish­ers means col­lect­ing con­tact infor­ma­tion of prospects who might be inter­ested in an advertiser’s prod­uct.  Accord­ing to eMar­keter, adver­tis­ers will spend $1.45 bil­lion on lead gen­er­a­tion in 2012.

Opti­miz­ing for lead gen­er­a­tion is straight­for­ward because you typ­i­cally have a...

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