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Ed Hewett

Magazine Metrics go Digital-Industry Standards to Follow

Analytics · By Ed Hewett On July 25, 2011 · Add Comment

When was the last time you picked up a mag­a­zine? How did you access the con­tent? Which ads did you see? What con­tent keeps you com­ing back?

Over the last decade, ask­ing and answer­ing ques­tions like these has become com­mon­place for mar­keters as online mar­ket­ing tools like ana­lyt­ics, tar­get­ing, and remar­ket­ing have improved the way...

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Three Reasons You Should Ignore the Experts

Analytics · By Ed Hewett On September 9, 2010 · 5 Comments

Recently, I watched a video where another ana­lyt­ics ven­dor pre­sented their take on which mobile plat­forms and chan­nels retail com­pa­nies should be invest­ing in. What was their con­clu­sion? Focus on the iOS plat­form. They were wrong and here’s why:

Big Mis­take #1—Used Faulty Data

Data used in the analy­sis was not col­lected fol­low­ing mobile best...

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Mobile Campaign Tracking

Analytics · By Ed Hewett On August 2, 2010 · Add Comment

Some time ago I was on a call with a cus­tomer who had recently launched sev­eral mobile cam­paigns and wanted me to help ana­lyze how those cam­paigns were per­form­ing. Not long into the dis­cus­sion, it became evi­dent the cam­paigns had launched with­out an opti­miza­tion strat­egy and were actu­ally not being measured.

Even worse, orga­ni­za­tional and...

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Is Your Mobile Marketing a One-Trick Pony?

Analytics · By Ed Hewett On May 19, 2010 · 3 Comments

Yes­ter­day, I was going through my CD col­lec­tion (which I haven’t even glanced at in five years) and came across a cou­ple albums that made me shake my head. You know the ones—one hit won­der albums picked up from a bar­gain bin ten years ago as the music indus­try began its long decline.

See­ing...

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Validate Your Mobile App Measurement Implementation

Analytics · By Ed Hewett On May 13, 2010 · 9 Comments

I’ve had a num­ber of ques­tions recently from cus­tomers ask­ing how to val­i­date mobile appli­ca­tion ana­lyt­ics imple­mented using Omni­ture App Mea­sure­ment Libraries. Depend­ing on the sit­u­a­tion, there are a num­ber of meth­ods which can be used to val­i­date and debug ana­lytic imple­men­ta­tions in native mobile apps. The details in this post are fairly tech­ni­cal so...

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iPad Users Twice as Engaged on Desktop Websites

Analytics · By Ed Hewett On April 20, 2010 · 7 Comments

Last week, I was look­ing at a large data set to con­firm the “pre-launch” iPad engage­ment num­bers I men­tioned in my prior post on the impact of mobile opti­mized expe­ri­ences. Post-launch num­bers con­firmed vis­i­tors using the iPad were much more engaged when pre­sented the standard/desktop ver­sion of a web­site than when those users received...

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Do Mobile-optimized Experiences Improve Engagement on “Super” Phones and Tablets like the iPad?

Analytics · By Ed Hewett On April 1, 2010 · 4 Comments

I recently researched the impact of mobile-optimized expe­ri­ences on mobile vis­i­tor engage­ment. To com­pare mobile usage between the “mobile opti­mized” and “stan­dard” ver­sions of a web prop­erty, I cal­cu­lated key engage­ments per visit on both the stan­dard and mobile web­sites for 15+ pop­u­lar devices includ­ing the Apple iPhone, Motorola Droid, HTC Nexus One, Palm Pre,...

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Mobile Video, App Targeting, and Flash 10.1, Oh My!

Analytics · By Ed Hewett On March 2, 2010 · 1 Comment

At the mobile event of the year, Omni­ture and Adobe announced sev­eral advance­ments in mobile pub­lish­ing and con­tent opti­miza­tion includ­ing mea­sure­ment and ana­lyt­ics for mobile video, test­ing & tar­get­ing capa­bil­i­ties for mobile appli­ca­tions, and beta for Flash Player 10.1 (gen­eral avail­abil­ity expected in the first half of 2010). These announce­ments mark sig­nif­i­cant progress toward...

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Mobile Breakout Sessions for Omniture Summit 2010

Analytics · By Ed Hewett On January 19, 2010 · 2 Comments

I’ll be host­ing two mobile break­out ses­sions at Omni­ture Sum­mit this com­ing March. While both ses­sions will be packed with “high-value”, I’d love to receive feed­back from you regard­ing what you’re most inter­ested in learn­ing. You can find the ses­sion abstracts at the links below. Please leave feed­back at the bot­tom of this post or...

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Text “Haiti” to 90999: $10M+ donated in Two Days via SMS

Analytics · By Ed Hewett On January 16, 2010 · Add Comment

Updated 1÷18÷2010

Over $10M $21M USD (as of 1÷18÷2010) has been donated to the Amer­i­can Red Cross via SMS for the Hait­ian relief effort since the cam­paign launched early on Wednes­day (1÷13÷2010). By com­par­i­son, $200K+ was donated by text after the Suma­tra Tsunami in 2004 and $400K+ was donated by text after Hur­ri­cane Kat­rina in 2005.

...
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