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Ed Hewett

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Text “Haiti” to 90999: $10M+ donated in Two Days via SMS

Analytics · By Ed Hewett On January 16, 2010 · Add Comment

Updated 1÷18÷2010

Over $10M $21M USD (as of 1÷18÷2010) has been donated to the Amer­i­can Red Cross via SMS for the Hait­ian relief effort since the cam­paign launched early on Wednes­day (1÷13÷2010). By com­par­i­son, $200K+ was donated by text after the Suma­tra Tsunami in 2004 and $400K+ was donated by text after Hur­ri­cane Kat­rina in 2005.

...
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And the eCommerce Black Friday & Cyber Monday Winner is … Mobile!

Analytics · By Ed Hewett On December 16, 2009 · 2 Comments

This past week I ana­lyzed the increase in mobile brows­ing Omni­ture cus­tomers saw in con­junc­tion with the US Thanks­giv­ing hol­i­day and the US Black Friday/Cyber Mon­day kick off to the Christ­mas shop­ping sea­son. I found (as expected) a sig­nif­i­cant spike in over­all mobile brows­ing over the four-day hol­i­day week­end. In fact, every other long hol­i­day...

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How do you know when your turkey is done? Mobile Text Message!

Analytics · By Ed Hewett On November 25, 2009 · Add Comment

Wor­ried about get­ting your Thanks­giv­ing bird cooked to per­fec­tion while wran­gling rel­a­tives? There’s an app for that! The new Turkey Timer Mobile App inte­grates a meat ther­mome­ter with a mobile net­work to send an SMS to your phone when your bird is done. Now you don’t have to hover over the oven door...

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Mobile Give and Go: How to Sprint Past the Competition

Analytics · By Ed Hewett On November 20, 2009 · Add Comment

Late Sat­ur­day night the indoor soc­cer (asso­ci­a­tion foot­ball) team I’m on played our best game of the sea­son, and some of the top goal scor­ing sequences came from using vari­a­tions of the give-and-go (or wall pass). For those unfa­mil­iar with the tech­nique, it involves the player with the ball pass­ing (giv­ing) the ball...

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Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1

Analytics · By Ed Hewett On November 18, 2009 · 2 Comments

A lot of buzz has been gen­er­ated lately regard­ing the Android plat­form rang­ing from com­ments by Google’s Eric Schmidt about lever­ag­ing the AdMob acqui­si­tion to expand the num­ber of ads on Android devices to the $100 mil­lion Ver­i­zon Droid mar­ket­ing cam­paign. Based on data from a seg­ment of Omni­ture cus­tomers, all the atten­tion has cre­ated...

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BlackBerry® Advertising Service: A Breakthrough in Mobile Advertising

Analytics · By Ed Hewett On November 11, 2009 · 2 Comments

Mon­day (11÷9) at the annual Black­berry Dev Con, RIM announced a new ser­vice for app pub­lish­ers and adver­tis­ers—Black­Berry® Adver­tis­ing Ser­vice. The announce­ment marks a sig­nif­i­cant shift towards mea­sur­a­bil­ity and action-oriented adver­tis­ing in a chan­nel well suited to both—mobile. Using the ser­vice, devel­op­ers can eas­ily inte­grate high-value adver­tis­ing to mon­e­tize their apps, adver­tis­ers can spark...

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Explosive Mobile Growth: A Genesis for New Opportunities

Analytics · By Ed Hewett On November 6, 2009 · Add Comment

As the mobile land­scape rapidly evolves and cus­tomer usage of mobile con­tin­ues to accel­er­ate, suc­cess­ful com­pa­nies will lever­age mobile chan­nels to gain mar­ket share, fos­ter deeper cus­tomer rela­tion­ships, and build new sources of revenue.

Strate­gic Developments

Rapid expan­sion of mobile inter­net usage: Opera’s Sep­tem­ber State of the Mobile Web report pegs year-over-year US mobile page...

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Emerging Mobile Channels Every Marketer Should Consider

Analytics · By Ed Hewett On October 8, 2009 · 1 Comment

Mobile mar­ket­ing efforts have cre­ated a lot of inter­est lately in part from impres­sive response rates and big brand involve­ment. There’s the BMW win­ter tires MMS cam­paign that drove a 30% sales con­ver­sion rate (nearly one in three mes­sage recip­i­ents actu­ally pur­chased a set of tires!).


Then there’s the Dock­ers shak­able mobile...

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Measure your mobile initiatives

Analytics · By Ed Hewett On August 11, 2009 · 1 Comment

Nearly every day I read arti­cles on Mobile Mar­keter about busi­nesses launch­ing new mobile ini­tia­tives: from mobile ad cam­paigns to iPhone apps and from enhanced ven­dor ser­vices to strate­gic part­ner­ships. Even after cut­ting through the hype, its obvi­ous enter­prises large and small are scal­ing up their invest­ment in mobile. Yet, as I read...

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The Mobile Opportunity [Inside Omniture SiteCatalyst]

Analytics · By Ed Hewett On May 24, 2009 · 2 Comments
For years mobile has been touted as the next big oppor­tu­nity.  Now with 1 bil­lion mobile appli­ca­tions down­loaded from Apple’s iTunes store, 3G top­ping 25% of total sub­scrip­tions in Europe and the United States (80%+ in some parts of Asia), and world­wide Smart­phone sales com­pris­ing 12% of all hand­set sales, busi­nesses around the world are...
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