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Efficient Frontier

Mobile Matters: The Next Frontier for Advertisers

Digital Advertising, Digital Marketing · By Efficient Frontier On December 7, 2011 · 3 Comments

To start, I find it fit­ting to share the below quote from the recent Google ThinkMo­bile event.

“One of seven Google searches comes from mobile. Not serv­ing ads on Mobile is like not doing busi­ness on a Thurs­day”
- JASON SPERO, GOOGLE HEAD OF MOBILE ADS, AMERICAS

Quite frankly, we couldn’t agree more with Mr. Spero....

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New Case Study: Countrywide

Digital Advertising, Digital Marketing · By Efficient Frontier On November 24, 2011 · Add Comment

UK client Coun­try­wide started work­ing with Effi­cient Fron­tier in 2010, to enhance the online propo­si­tion for a num­ber of its brands, focus­ing mainly on Prop­er­ty­wide. Effi­cient Frontier’s brief was to man­age and improve ROI from Propertywide’s mul­ti­ple pay per click cam­paigns; and to improve account effi­ciency while increas­ing the vol­ume of conversions.

...
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October 2011 CPCs – Retail CPC up 21% Year on Year

Digital Advertising, Digital Marketing · By Efficient Frontier On November 14, 2011 · 3 Comments

While Finance and Auto­mo­tive CPSs dropped 9%  and increased 6% YoY respec­tively, Retail CPCs were up 21% YoY in Octo­ber. The rise in Retail CPCs hint at a strong retail sea­son. We will keep you posted.

Dr. Sid­dharth Shah, Sr. Direc­tor, Busi­ness Analytics

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Check Out Our New Data on Mobile Search Trends

Digital Advertising, Digital Marketing · By Efficient Frontier On November 9, 2011 · Add Comment

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Attention Retailers: Pace Yourself for Black Friday/Cyber Monday

Digital Advertising, Digital Marketing · By Efficient Frontier On November 4, 2011 · Add Comment

Traf­fic volatil­ity can make spend pac­ing dur­ing Black Fri­day very chal­leng­ing. Spend too much too soon and you might suf­fer a lower ROI and not have money left for Cyber Mon­day. Spend less and you might be miss­ing out on con­sumer volume.

In my lat­est Search Engine Land col­umn http://​searchengineland​.com/​d​a​t​a​-​s​h​o​w​s​-​r​e​t​a​i​l​e​r​s​-​n​e​e​d​-​t​o​-​p​a​c​e​-​s​p​e​n​d​-​t​o​-​m​a​x​i​m​i​z​e​-​b​l​a​c​k​-​f​r​i​d​a​y​-​p​e​r​f​o​r​m​a​n​c​e​-​9​9​596, I pro­vide some use­ful...

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M&S Returns to EF!

Digital Advertising, Digital Marketing · By Efficient Frontier On November 2, 2011 · Add Comment

We are very excited to be work­ing again with the M&S team.   We have had a long rela­tion­ship with the folks at M&S and we’re really pleased they have once again selected our Dig­i­tal Mar­ket­ing Suite as their pre­ferred paid search tech­nol­ogy for their UK and Inter­na­tional cam­paigns.  M&S made this deci­sion hav­ing under­taken a thor­ough...

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Beware: Halloween Takeovers Spook Facebook

Digital Marketing, Social Media · By Efficient Frontier On October 31, 2011 · Add Comment

Last Thurs­day, we took over Facebook’s offices to get our friends in Menlo Park, Los Ange­les, and New York City into the Hal­loween spirit. 

Our team hosted three simul­ta­ne­ous par­ties, bring­ing 1980s hair­band wigs and acces­sories, micro­phones, Pump­kin Ale, and cook­ies to decorate. 

We even pumped a col­lab­o­ra­tive Spo­tify playlist, fea­tur­ing Mon­ster Mash, Dis­tur­bia, and Twisted...

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Efficient Frontier Acquires Downstream Marketing

Digital Advertising, Digital Marketing · By Efficient Frontier On October 17, 2011 · Add Comment

Today we are excited to announce the acqui­si­tion of Australia-based Down­stream Mar­ket­ing. This rep­re­sents a key mile­stone for Effi­cient Fron­tier as we cap­i­tal­ize on the huge mar­ket oppor­tu­nity that exists out­side of the U.S. By com­bin­ing forces with Down­stream Mar­ket­ing, we are acquir­ing a mar­ket leader in a key growth region for us, which pro­vides...

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Efficient Frontier & Context Optional release joint State of Digital Marketing Report for Q3 2011

Digital Advertising, Digital Marketing · By Efficient Frontier On October 11, 2011 · Add Comment

This morn­ing, we released our quar­terly State of Dig­i­tal Mar­ket­ing Report for Q3 2011 with our sub­sidiary Con­text Optional. These reports have become a defin­i­tive source of infor­ma­tion for media and mar­keters. This quar­ter we saw some inter­est­ing trends. As we pre­dicted, Face­book ad spend and CPCs are con­tin­u­ing to rise at a rapid pace,...

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Mobile devices and Search spend: how they affect one another

Digital Advertising, Digital Marketing · By Efficient Frontier On October 10, 2011 · 1 Comment

In this month’s Search Engine Land col­umn I exam­ine “how the rise of mobile devices has affected search spend.” In addi­tion to find­ing true a pre­vi­ous pro­jec­tion I made of mobile spend con­sist­ing of between 7 and 9.5% of all paid Search spend by the close of 2011, I also found that ad spend on...

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