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Efficient Frontier

Kara Swisher Interviews Efficient Frontier & Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 31, 2011 · Add Comment

 

We were thrilled to have Kara Swisher of All Things Dig­i­tal inter­view our fear­less lead­ers, Kevin Baren­blat and David Karn­st­edt in Con­text Optional’s Maiden Lane office last week. Armed with (and might we add already nos­tal­gic for) her Flip cam­era, Swisher lead off with the essen­tial ques­tion: What was the goal of bring­ing the...

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Building your Facebook fan base: Tips for CMOs

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 26, 2011 · Add Comment

Roger: “So do you like me or like-like me?”

JWoww: “Like-like.”

–Jer­sey Shore

JWoww seri­ously digs Roger; she “like-likes” him. A “like” would not have suf­ficed to com­mu­ni­cate her intent — some­thing more had to be said. That is why Roger asked for clar­i­fi­ca­tion. It is this basic insight that CMOs have to under­stand if they...

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April CPCs: Finance continues to grow while automotive and retail remain steady

Digital Advertising, Digital Marketing · By Efficient Frontier On May 20, 2011 · Add Comment

Finance CPCs con­tin­ued their upward march in April as CPCs climbed 11.3% MoM and 40% YoY. Auto­mo­tive and Retail CPCs remained sta­ble as CPCs increased 1.9% and 4.7% MoM respectively.

Note on Travel CPCs: We saw a lot of vari­ance in our travel CPC data and decided not to pub­lish this...

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Sponsored Stories: Adding Efficient Scale to Facebook Campaigns

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 19, 2011 · Add Comment

Our pur­chase deci­sions are strongly influ­enced by what our friends like and rec­om­mend. The research to prove this out is avail­able in droves. The influ­ence that friends have on our pur­chase deci­sions is one of the pri­mary attrac­tion points for Facebook’s Spon­sored Story ads — ads that derive con­tent directly from friends’ inter­ac­tions with a...

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The Social Media Upfront is Now in the Books

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 12, 2011 · Add Comment

On Tues­day, Effi­cient Fron­tier hosted the first Social Media Upfront in NY.  The event was held at Stu­dio 450, a fan­tas­tic space with 360 views across Man­hat­tan and over the Hud­son River.  Over 400 peo­ple span­ning direct clients, agen­cies, pub­lish­ers, and part­ners joined Effi­cient Fron­tier for a great after­noon of con­tent...

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Taking the Lead in Social Media Marketing: Efficient Frontier Acquires Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 4, 2011 · Add Comment

Today is an excit­ing day for Effi­cient Fron­tier. We’ve just announced that we’ve acquired Con­text Optional, thereby cre­at­ing the first com­pre­hen­sive suite of solu­tions for social media mar­ket­ing. Con­text Optional has quickly become a leader in enter­prise social mar­ket­ing solu­tions, main­tain­ing and engag­ing audi­ences on behalf of major For­tune 500 com­pa­nies. Join­ing forces with Con­text...

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Facebook 101 – Images/Ads

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On April 27, 2011 · Add Comment

In case you haven’t heard, you can adver­tise on Face­book now. Great! So how do you get started? Here are some things we have learned so far (through our own test­ing, as well as con­ver­sa­tions with Face­book reps and engi­neers). It’s not an exact sci­ence yet, and I wouldn’t pre­sume to define it as “best...

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Tips For Managing Ad Fatigue on Facebook

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On April 25, 2011 · 1 Comment

In my lat­est Search Engine Land col­umn, I take a look at the phe­nom­e­non known as “ad fatigue” and offer tips for how to com­bat it when man­ag­ing your ad cam­paigns on Facebook.

Due to the nature of Face­book, it’s likely that users will see your ad repeat­edly, which may poten­tially ren­der them less effec­tive...

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Facebook: Let’s Get Personal

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On April 21, 2011 · Add Comment

Everett Rogers pub­lished the “Dif­fu­sion of Inno­va­tions” in 1962, which accord­ing to Wikipedia, is “a the­ory that seeks to explain how, why, and at what rate new ideas and tech­nol­ogy spread through cul­tures.” In layman’s terms, it’s this clas­sic graph that they show you on the first day of busi­ness school:

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Best Practice on Google ACE

Digital Advertising, Digital Marketing · By Efficient Frontier On April 21, 2011 · Add Comment

Google ACE is an excel­lent tool that came out in Octo­ber last year, which allows for sci­en­tif­i­cally sig­nif­i­cant test­ing across many fea­tures within an Adwords Cam­paign. In this blog post we won’t dis­cuss how to actu­ally imple­ment ACE tests (Google has that cov­ered), but will focus more on...

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