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Francesca Lohman
About The Author

Francesca Lohman

Francesca Lohman is a senior product marketing manager for Adobe’s Digital Marketing Suite. She specializes in helping businesses optimize site search and onsite navigation, retail merchandising strategies, and online cross-sell and upsell opportunities.

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Targeted Site Search – Learnings and Tips

Conversion Optimization, Personalization · By Francesca Lohman On June 20, 2012 · Add Comment
sw-messages-no-results

Recently I have been con­cen­trat­ing on meet­ing with mar­keters across a vari­ety of indus­tries to take a close look at their exter­nal web sites and eval­u­ate how well their site search is per­form­ing.  It has been very inter­est­ing and enlight­en­ing.  The fun part for me (as a site search expert) is how rel­a­tively easy it...

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New Release of Adobe Search&Promote

Personalization · By Francesca Lohman On April 26, 2012 · Add Comment
Adobe Search&Promote User Interface

We are very excited about the lat­est ver­sion of our site search prod­uct. Here is a quick sum­mary of new fea­tures and improvements:

Redesigned inter­face and new help content

We’ve designed a friend­lier user inter­face (check out the screen shots below) — includ­ing a new lay­out, col­ors, and but­tons — for sim­pler nav­i­ga­tion and ease...

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Mobile Site Search Optimization

Mobile, Personalization · By Francesca Lohman On April 19, 2012 · Add Comment
mobile

Accord­ing to For­rester, more than 50% of com­pa­nies report that they are just start­ing to develop their mobile strat­egy or have no mobile strat­egy at all.   This is curi­ous to me given that mcom­merce is fore­casted to grow at a 55% com­pounded annual rate though 2015 based on recent eMar­keter research. ...

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An enhanced Adobe Digital Marketing workflow

Digital Marketing, Personalization · By Francesca Lohman On April 13, 2012 · Add Comment
Search&Promote and Scene7 integrated workflow tutorial

Intro­duc­ing: a new inte­grated work­flow for Adobe Search&Promote and Adobe Scene7, giv­ing dig­i­tal busi­nesses even greater abil­ity to drive increased click-through and con­ver­sion rates. The stream­lined work­flow enables you to lever­age dynamic con­tent to deliver tar­geted mes­sages in real time, across web and mobile sites.  You can now quickly and eas­ily cus­tomize mar­ket­ing ban­ners to...

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