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Gina Casagrande

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Why you shouldn’t be scared of mboxes

Conversion Optimization, Personalization · By Gina Casagrande On October 22, 2012 · Add Comment
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Hal­loween is around the cor­ner with ghosts, gob­lins and other scary crea­tures abound­ing. One thing you don’t need to be scared about as you embark upon an opti­miza­tion pro­gram is a Test&Target mbox. In fact, they are quite the oppo­site of scary, giv­ing mar­keters the flex­i­bil­ity and full con­trol to dis­play var­i­ous alter­na­tives of con­tent...

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