/ Gina Casagrande / 239 days ago
Articles by Gina Casagrande
Gina Casagrande is a Personalization Evangelist and Team Lead at Adobe with over 15 years of digital marketing experience. An expert in in A/B/N and multivariate testing, as well as behavioral targeting optimizations, she is focused on helping customers understand how they can use analytics-based decision-making to deliver exceptional and targeted customer interactions across online marketing channels including search, display, email, social, mobile and website, leading to increased conversions and customer loyalty. Casagrande works with Adobe’s largest and most strategic accounts to realign their business strategies, build out their optimization programs, use targeting to drive their personalization efforts, and pivot their marketing directives to become more customer-centric and improve their ROI. As a professional spokesperson for Adobe, she presents Adobe’s strategy, roadmap and vision at industry events and conferences globally.