Jared Lees has seven years of experience with statistical analysis and with enterprise-level web optimization and personalization. He has worked with industry leaders including Sony, Redbox, Dell, Wells Fargo, and REI. As a principal consultant at Adobe, he currently leads the predictive analytics and marketing group, responsible for the development and deployment of statistical modeling and advanced data mining for the digital marketer. He also fills the role of enterprise solution architect, designing optimal deployment strategies and product integrations for digital marketing. Jared has a B.S. in Statistics, an M.S. in Instructional Psychology and Technology and an M.B.A. from Brigham Young University.