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Jared Lees
About The Author

Jared Lees

Jared Lees has seven years of experience with statistical analysis and with enterprise-level web optimization and personalization. He has worked with industry leaders including Sony, Redbox, Dell, Wells Fargo, and REI. As a principal consultant at Adobe, he currently leads the predictive analytics and marketing group, responsible for the development and deployment of statistical modeling and advanced data mining for the digital marketer. He also fills the role of enterprise solution architect, designing optimal deployment strategies and product integrations for digital marketing. Jared has a B.S. in Statistics, an M.S. in Instructional Psychology and Technology and an M.B.A. from Brigham Young University.

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Forecasting: Adding Value to Web Analytics Part 2

Analytics, Predictive Analytics · By Jared Lees On April 12, 2013 · 1 Comment
Forecast2

In Part 1 of this series, we dis­cussed the appli­ca­tion of fore­cast­ing mod­els to esti­mate miss­ing data points. In this part, we will dis­cuss iden­ti­fy­ing future trends and anomalies.

Fore­cast­ing Appli­ca­tion: Iden­tify sig­nif­i­cant traf­fic patterns

Almost all trended graphs include peaks and val­leys, which cap­ture our atten­tion. These anom­alies stand...

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Forecasting: Adding Value to Web Analytics Part 1

Analytics, Predictive Analytics · By Jared Lees On March 20, 2013 · Add Comment
Forecasting Graph

Fore­cast­ing is not a new con­cept. All busi­nesses have some level of fore­cast­ing rang­ing from inven­tory and rev­enue plan­ning to staffing mod­els. Those same fore­cast­ing method­olo­gies are also applic­a­ble to web ana­lyt­ics. In this two part blog series, we will walk through how to apply fore­cast­ing in Dig­i­tal Mar­ket­ing using web ana­lyt­ics data.

This first part...

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Hey, Did I Do That? The Difference between Correlation and Causation

Analytics · By Jared Lees On April 2, 2012 · 6 Comments
ice_cream

It is rel­a­tively easy to iden­tify rela­tion­ships between data points. How­ever, the pres­ence of a rela­tion­ship does not imply that the data points or events caused each other.  The idea that cor­re­la­tion implies cau­sa­tion is a com­mon fal­lacy that not only occurs with ana­lyt­ics, but in busi­ness deci­sions, aca­d­e­mic research, and media sto­ries. Think for...

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Predictive Analytics and the Digital Marketer

Predictive Analytics · By Jared Lees On February 13, 2012 · Add Comment

What is pre­dic­tive ana­lyt­ics? What is pre­dic­tive mar­ket­ing? Do I need a sta­tis­ti­cian on my mar­ket­ing staff? These ques­tions and oth­ers related to analy­sis and dig­i­tal mar­ket­ing are increas­ing in fre­quency. Since it is rel­a­tively easy to col­lect data, espe­cially in the online space, dig­i­tal mar­keters have a wealth of data points...

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