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Jeff Minich

An Early Adopter’s Perspective on the Omniture APIs — Q&A with Gary Angel, President of Semphonic

Digital Marketing · By Jeff Minich On January 3, 2010 · Add Comment
Gary Angel, President and CTO of Semphonic, a Web analytics consultancy, recently hosted an Omniture Developer Connection User Group in San Francisco. Gary co-founded Semphonic and leads their consulting efforts for companies like American Express, Charles Schwab, Intuit, Genentech, Nokia, Sears and Turner Broadcasting. As an early-adopter of the Omniture APIs, Semphonic has been building integrated solutions that combine Web analytics with enterprise data to help customers realize new marketing innovation and efficiency through the Omniture platform. After the San Francisco User Group, Gary and I connected to talk more about Semphonic’s use of the Omniture APIs:
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Using Online Analytics to Optimize the Most Important Part of Your Marketing Mix: Price — Q&A with CalmSea VP of Products, Vivek Subramanian

Digital Marketing · By Jeff Minich On December 8, 2009 · 1 Comment

Vivek Sub­ra­man­ian recently left Ora­cle, where he led prod­uct man­age­ment efforts for Siebel Mar­ket­ing and Ana­lyt­ics, to join Calm­Sea, a startup focused on help­ing online retail­ers con­duct near real-time opti­miza­tion of crit­i­cal mer­chan­dis­ing func­tions such as pric­ing, mark­downs, assort­ment, pro­mo­tions and inven­tory. Calm­Sea is a mem­ber of the Omni­ture Devel­oper Con­nec­tion com­mu­nity,...

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Developer Q&A with Stephen Hammond, Product Manager at Omniture

Analytics · By Jeff Minich On November 10, 2009 · Add Comment

I recently spent time with Stephen Ham­mond, Prod­uct Man­ager at Omni­ture– an Adobe Com­pany, at Adobe­Max 2009, where he spoke to the Adobe devel­oper com­mu­nity about trends and tech­nol­ogy advances in RIA track­ing. Stephen has con­sulted with hun­dreds of the Internet’s largest and most inno­v­a­tive com­pa­nies in opti­miz­ing online mar­ket­ing and devel­op­ing Inter­net appli­ca­tions and...

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Developer Q&A with Rudi Shumpert, Web Developer at Ariba

Analytics · By Jeff Minich On September 8, 2009 · Add Comment

Rudi Shumpert is the mar­ket­ing web devel­oper at Ariba, Inc., the lead­ing provider of spend man­age­ment solu­tions, respon­si­ble for Omni­ture inte­gra­tion. He has 14 years expe­ri­ence in web appli­ca­tion devel­op­ment tech­nolo­gies and has recently been work­ing on improv­ing the effec­tive­ness for Ariba’s web ana­lyt­ics pro­gram. Lately Rudi has been actively inte­grat­ing Ariba’s instance of...

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Omniture Announces Winners of $25K Partner Developer Challenge

Analytics · By Jeff Minich On August 21, 2009 · 2 Comments

Back in March Omni­ture announced our $25K Part­ner Devel­oper Chal­lenge. The chal­lenge offered first and sec­ond place prizes of $15K and $10K respec­tively, plus the oppor­tu­nity to pro­mote the win­ning appli­ca­tions to Omni­ture cus­tomers. Final­ists were selected recently and I’m excited to announce that we had three win­ners, one for first prize, and tie...

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Omniture Developers Drive Social Media Measurement

Analytics · By Jeff Minich On July 30, 2009 · Add Comment

With the release of our Gen­e­sis APIs last year, Omni­ture put the power to build inno­v­a­tive exten­sions and inte­gra­tions for our prod­ucts in the hands of indi­vid­ual devel­op­ers. Through this effort we expected to speed up inno­va­tion and broaden cus­tomers’ abil­ity to mea­sure and opti­mize across both exist­ing and emerg­ing chan­nels in the ever-changing online...

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PRE-view of Mobile App Measurement Capabilities for the Latest PALM Device

Analytics · By Jeff Minich On July 21, 2009 · Add Comment

The evo­lu­tion of Mobile devices and their adop­tion growth con­tinue at a tor­rid pace. With over 40 mil­lion devices sold, 50,000+ apps devel­oped, and over 1 Bil­lion app down­loads, the iPhone has re-defined an indus­try and for­ever altered peo­ples’ expec­ta­tions about what a mobile device can be…There is an iPhone app for just about everything…you...

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Omniture Launches Partner Enablement API and Developer Sandbox

Digital Marketing · By Jeff Minich On June 25, 2009 · Add Comment

Today Omni­ture announced the release of a new Part­ner Enable­ment API and devel­oper sand­box beta. The new tech­nol­ogy allows part­ners to unlock value for joint cus­tomers through the devel­op­ment of appli­ca­tions that lever­age or add to the approx­i­mately 1 tril­lion trans­ac­tions mea­sured by Omni­ture each quar­ter. Here are high­lights from this beta release:

Part­ner Enable­ment...

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Announcing the New $25,000 Developer Connection Partner Challenge

Digital Marketing · By Jeff Minich On March 27, 2009 · Add Comment

In the runup to this year’s Sum­mit 2009 event, Omni­ture spon­sored a $25,000 Devel­oper Con­nec­tion Chal­lenge to encour­age cus­tomers to develop new appli­ca­tions built for the Omni­ture API’s. The win­ners of the Devel­oper Con­nec­tion chal­lenge were fea­tured at our Sum­mit 2009 API Break­out session.

The win­ner of the 2009 Devel­oper Con­nec­tion Cus­tomer Chal­lenge was...

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