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Joe Martin
About The Author

Joe Martin

Joe Martin has a BS in Finance and a MBA in Strategy and Marketing from the University of Utah. He has worked more than seven years in consumer data analysis, corporate strategy, and digital marketing, including SEM and media buying. Joe is currently working as a Marketing Analytics Manager for the Adobe Digital Index team.

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Video and Social Go Together Like Comments and Retweets

Digital Index, Social Media · By Joe Martin On April 16, 2013 · Add Comment
13926_video_engagement

The con­tin­ued growth of social media has mar­keters con­tin­u­ally ask­ing … How can I make my social mar­ket­ing drive bet­ter results? One solu­tion may lie within dig­i­tal video con­tent. Online video has already made strides in terms of mobile and social growth and will prove to con­tinue to be a valu­able piece...

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Mobile device dominance continues into the holiday season

Predictive Analytics · By Joe Martin On November 26, 2012 · Add Comment
Holiday shopping from mobile devices

This hol­i­day week­end I par­tic­i­pated in the hol­i­day shop­ping craze, amongst the long lines on Black Fri­day, I was armed with my smart­phone shop­ping for other items online while I waited to pur­chase my items at the store. While at home, my tablet was my device of choice while watch­ing the Cow­boys vs. Red­skins NFL...

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