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Jordan Enright-Schulz
About The Author

Jordan Enright-Schulz

Jordan Enright-Shultz is a product marketing manager for Adobe Social, where she is tasked with helping to drive product vision and thought leadership around Adobe's cutting-edge social marketing, measurement, and optimization tools.

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Forrester Names Adobe Social A Strong Performer Among Top Social Relationship Platforms

Digital Marketing, Social Media · By Jordan Enright-Schulz On May 3, 2013 · Add Comment

For­rester Research recently pub­lished “The For­rester Wave™: Social Rela­tion­ship Plat­forms (SRP), Q2 2013”. Adobe Social was one of just eight ven­dors selected for eval­u­a­tion, and received a Strong Per­former rank­ing for ver­sion 2.1 of its plat­form, released in Q4 2012. Across Forrester’s four cat­e­gories (Risky Bets, Con­tenders, Strong Per­form­ers, and Lead­ers), Strong Per­former was the...

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Touchdown! How the NFL is Using Adobe Social To Power A Successful Social Media Offense

Social Media · By Jordan Enright-Schulz On April 30, 2013 · Add Comment

Over the week­end Mash­able ran a story high­light­ing the NFL’s sta­tus as a leader in the social space.  The NFL uses social to drive increased fan engage­ment and improve online fan communication—in short, to give fans more oppor­tu­ni­ties to expe­ri­ence and engage with what’s hap­pen­ing in real time and behind the scenes at the...

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What Does the New Facebook News Feed Layout Mean For Social Marketers?

Social Media · By Jordan Enright-Schulz On March 13, 2013 · 9 Comments
FB_new_mobile_web

Last week, Face­book announced a new lay­out of the Face­book Home Page designed to reduce clut­ter, make sto­ries more visual and engag­ing, and help users sort through the flood of sto­ries to find those they are most inter­ested in. The change seems sure to ben­e­fit users, but many of our cus­tomers are ask­ing us how...

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Adobe Social Joins the Twitter Certified Products Program

Social Media · By Jordan Enright-Schulz On January 21, 2013 · Add Comment

Twit­ter has helped to power a dra­matic shift in the way brands inter­act with con­sumers online, from cus­tomer ser­vice, to sales and prod­uct pro­mo­tion, to advo­cacy and evan­ge­lism. We value our strong rela­tion­ship with Twit­ter and we are proud of the capa­bil­i­ties we offer our cus­tomers around pub­lish­ing, mod­er­at­ing, and mea­sur­ing their Twit­ter con­tent and...

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