John Bates is the Product Manager for Predictive Marketing Solutions for the Adobe® Digital Marketing Suite, powered by Omniture®. His core responsibility is to develop the product roadmap for all data mining, predictive analytics and advanced statistics-based solutions for the Digital Marketing Suite. Prior to his current position, he founded the Predictive Analytics Consulting practice for Adobe Consulting. As a consultant and lead over the Predictive Analytics Consulting Team, he consulted some of the world’s largest companies and brands using data mining and text mining techniques in order to drive greater website and digital marketing success. He has extensive experience in the areas of web analytics, digital optimization, A/B and MV testing, social and mobile channel optimization, marketing mix modeling, predictive analytics, data/text mining, business intelligence, rule-based targeting, survey analysis, and econometrics.