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John Broady

Optimize those iPhone Apps!

Personalization · By John Broady On November 20, 2009 · Add Comment

At last count there were over 100,000 apps avail­able for the iPhone. By any mea­sure, that’s an amaz­ing num­ber! Like any col­lec­tion of goods, the avail­able apps range from out­stand­ing to out­landish, but if you’re any­thing like me you’ve found at least a few apps that have impacted your life in big ways.

Yep, apps are...

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A Seat at the Roundtable

Personalization · By John Broady On September 23, 2009 · Add Comment

Next month, Omni­ture will be a plat­inum spon­sor of Econsultancy’s Peer Sum­mit in New York City on Octo­ber 8th. (The event is invi­ta­tion only, but free to qual­i­fied atten­dees, so don’t for­get to request atten­dance if you’ll be in the area.)

The event is designed to get senior mar­keters together at topic-specific round­ta­bles to...

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Context Matters

Personalization · By John Broady On August 18, 2009 · 5 Comments

Recently my con­sult­ing team, Omni­ture Dig­i­tal, ran mul­ti­vari­ate tests on “Request for Infor­ma­tion” forms for two online uni­ver­si­ties. It turned out to be a clas­sic case of how dif­fer­ent audi­ences respond quite dif­fer­ently depend­ing on the con­text. It was also a great reminder of why it’s extremely dif­fi­cult to gen­er­al­ize “Best Practices”.

First some back­ground:...

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When a Static Page Beats a Flash-based Page

Personalization · By John Broady On June 19, 2009 · 5 Comments

We’ve recently run tests for two clients in which we’ve tested a “sta­tic” ver­sion of a home­page vs. their default Flash ver­sion. “Sta­tic” sim­ply means that we served users a non-Flash ver­sion of the homepage.

The desire of our clients to run these tests prob­a­bly has a lot to do with the state of the...

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The Optimized Organization

Personalization · By John Broady On November 21, 2008 · Add Comment

I recently mod­er­ated a webi­nar with John Pace of Real Net­works and John Lovett of Jupiter/Forrester. The webi­nar focused on how to build an effec­tive opti­miza­tion orga­ni­za­tion. The response to the webi­nar has been very pos­i­tive. In fact, I’ve got­ten so many ques­tions about this topic that I’ve decided to fol­low up with...

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Interview with Tony Bradshaw at The Lampo Group: Building an Optimized Program

Personalization · By John Broady On September 26, 2008 · 1 Comment

I recently had the oppor­tu­nity to catch with Tony Brad­shaw, VP of Inter­net Busi­ness and Tech­nol­ogy at The Lampo Group, Inc. a Dave Ram­sey Com­pany. Tony has built an ana­lyt­ics & opti­miza­tion pro­gram at Dav​eR​am​sey​.com, which includes Site­Cat­a­lyst, Dis­cover and Test & Tar­get. I wanted to find out the lessons...

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Testing Some Myths about Testing and Targeting

Personalization · By John Broady On August 14, 2008 · 1 Comment

Fol­low­ing are a few of the ques­tions about test­ing that I get most often, and my best answers. Let me know if your expe­ri­ences match mine.

Is it true that “ugly” pages always win?
Hardly. This is a mis­con­cep­tion caused when an ugly page beats a high-concept design. Remem­ber, ugly beats con­fus­ing any day.

Is sim­ple...

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Making Web 2.0 Content Count

Personalization · By John Broady On July 1, 2008 · 3 Comments

Do you remem­ber the Buick Reatta?  Designed to be the come­back car for Buick in the late 1980’s, the Reatta instead became infa­mous for its ill-conceived “Elec­tronic Con­trol Cen­ter”, a touch­screen con­sole that lumped all cli­mate and radio func­tions in a sin­gle, con­vo­luted sys­tem.  Dri­vers and crit­ics howled about need­ing to nav­i­gate mul­ti­ple screens just...

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The Humble but Effective A/B Test

Personalization · By John Broady On June 2, 2008 · 3 Comments

Over the next few weeks, I’ll be using my blog posts to high­light the Test & Tar­get tools you have at your dis­posal, as well as call out the most effec­tive ways to use them.

I’ll start the series with the A/B test, one of the most fun­da­men­tal tools in your arse­nal. With...

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Landing Page Fundamentals

Search Engine Marketing · By John Broady On May 13, 2008 · 6 Comments

One of the most com­mon ques­tions we get at OTTO Dig­i­tal is: “How can I opti­mize my site’s land­ing pages?” This is a great ques­tion! After all, you’re likely pay­ing good money to drive users to your land­ing pages, so it only makes sense to put effort into mak­ing sure that users actu­ally...

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