As vice president of strategy and business development for the Digital Marketing Business at Adobe Systems, John Mellor works closely with strategic partners to extend the value and reach of Adobe Marketing Cloud – the world’s leading digital business optimization platform. Mellor’s responsibilities include driving the Adobe Genesis partner program to integrate the solutions of more than 200 independent software vendors with Adobe Marketing Cloud. He also builds strategic relationships with Adobe’s partners, which represent the world’s leaders in digital marketing, advertising and publishing, as well as social media, competitive intelligence and customer relationship management systems. Mellor is also responsible for marketing across the Adobe Marketing Cloud.
- Thanksgiving — The New Black Friday? 2013 Set to be a Very Different Shopping Season65
- Mobile Pushes Thanksgiving, Black Friday Shopping To New Records32
- Tablets trump smartphones in global website traffic27
- Shopping in a digital world: Cyber Monday blows past $2B in online sales6
- Are Mobile App Users More Loyal?5