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Jordan LeBaron

Tracking Organic Keyword Rankings in Google

Search Engine Marketing · By Jordan LeBaron On May 8, 2009 · 100 Comments

When Key­word Rank­ings Matter

The value of key­word rank­ing reports has been hotly debated over the years. Many search mar­keters argue that tra­di­tional rank­ing reports offer lit­tle value and pro­vide a short-sighted view of your over­all organic search vis­i­bil­ity. Mar­keters can be mis­lead when top rank­ings are being reported, but for key­words with lit­tle to...

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Back to Basics: Organic vs. Paid Search Detection

Search Engine Marketing · By Jordan LeBaron On March 10, 2009 · 16 Comments

I often hear from clients con­cerned that their organic and paid search traf­fic isn’t adding up. These clients will exhaust mul­ti­ple resources try­ing to fig­ure out the prob­lem caus­ing the dis­crep­ancy. How­ever, the issue is typ­i­cally due to one sim­ple prob­lem: improper usage of paid search cam­paign tag­ging.

To bet­ter under­stand this issue, it’s help­ful...

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Targeting the Right Keywords with SEO

Search Engine Marketing · By Jordan LeBaron On September 26, 2008 · 14 Comments

My fam­ily and I recently vis­ited a well known beach board­walk on the west coast. While walk­ing the board­walk, tempted by car­ni­val games, fun­nel cakes and cot­ton candy, there was one car­ni­val game that caught my eye. The game was sim­ple: throw a dart at a wall cov­ered in lit­tle star tar­gets, land the...

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SES’s Measuring Success in a 2.0 World: Where Do We Go from Here?

Search Engine Marketing · By Jordan LeBaron On August 20, 2008 · 1 Comment

As I left yesterday’s SES ses­sion, “Mea­sur­ing Suc­cess in a 2.0 World,” it seemed to me that the speak­ers were send­ing a wake-up call to mar­keters, encour­ag­ing them — now that Web 2.0 is chang­ing how con­tent trav­els on the Inter­net — to ask the right ques­tions when it comes to mea­sur­ing cam­paigns. Con­tent reaches...

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Pitching the Value of Organic Search

Search Engine Marketing · By Jordan LeBaron On July 18, 2008 · 18 Comments

It’s a sad real­ity that many well-known orga­ni­za­tions, includ­ing many For­tune 500 com­pa­nies, still don’t under­stand the value of organic search.  Even some busi­nesses with multi-million dol­lar paid search bud­gets have focused lit­tle effort in opti­miz­ing their sites for organic search.  The fact is these orga­ni­za­tions are fail­ing to cap­i­tal­ize on a major acqui­si­tion chan­nel,...

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