Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
About The Author

Jose Santa Ana

Multi-Channel Analytics: Where do I begin?

Analytics · By Jose Santa Ana On October 14, 2009 · 2 Comments

A cou­ple of weeks ago, I wrote a byline arti­cle for DMNews​.com about the approach to take when plan­ning a multi-channel ana­lyt­ics ini­tia­tive.  I thought I’d share it here as well:

The num­ber of chan­nels avail­able to mar­keters for reach­ing their tar­get audi­ence has been grow­ing dra­mat­i­cally...

Read More →

Insight: Are We There Yet?

Analytics · By Jose Santa Ana On July 15, 2009 · Add Comment

It’s that time of year. Yes­ter­day, my sis­ter and her fam­ily packed into their vehi­cle and are now on their sum­mer vaca­tion road trip to visit me. I can almost hear the kids in the back seat doing the time-honored “Are we there yet?” rou­tine. That reminded me of a paper I pub­lished 11 years ago...

Read More →
  • Top Stories

    • 2012 Holiday Shopping Recap7
    • Responsive Web Design and Web Analytics7
    • Video and Social Go Together Like Comments and Retweets4
    • Tablets trump smartphones in global website traffic4
    • If Content is King, Video is Heir to the Throne3
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Readers Continue to Board the Digital Magazine Express
      Readers of digital magazines continue to increase. Recent data based on a […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.