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juliasoffa

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Announcing Adobe Social

Digital Advertising, Digital Marketing · By juliasoffa On March 21, 2012 · Add Comment

Today, Adobe announced Adobe Social, a new prod­uct within the Adobe Dig­i­tal Mar­ket­ing Suite.  Adobe Social com­bines social pub­lish­ing and engage­ment with mon­i­tor­ing, social ad buy­ing and ana­lyt­ics that can attribute social activ­ity to busi­ness results.  Adobe is giv­ing those with social mar­ket­ing respon­si­bil­i­ties – dig­i­tal mar­keters, com­mu­nity man­agers, cus­tomer ser­vice, pub­lic rela­tions, ad buy­ers,...

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Global Brand Management For a Global Social Media Week Audience

Digital Advertising, Digital Marketing · By juliasoffa On February 17, 2012 · 1 Comment

Tues­day, Jeff Feld­man, VP of Strat­egy at Con­text Optional, an Adobe com­pany, and Ellen Hahn, VP of Com­mu­ni­ca­tions at Hyatt, spoke to the NYC and global audi­ence at Social Media Week about the com­plex­i­ties of social global brand man­age­ment. While chal­lenges pre­vail, it’s not all doom and gloom. Ellen and Jeff set­tled into a...

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Twitter basics: It’s right under your nose

Digital Advertising, Digital Marketing · By juliasoffa On September 29, 2011 · Add Comment

Our very own Com­mu­nity Man­ager, Lau­ren Fried­man, weighs in on Twit­ter met­rics in iMe­dia Con­nec­tions today.

Check out her key take­aways and read the full arti­cle here.

Fol­low­ers

This met­ric is always tricky because of the amount of spam accounts on Twit­ter. Obvi­ously, the more peo­ple you have fol­low­ing your tweets, the more...

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Context Optional Launches in the UK

Digital Advertising, Digital Marketing · By juliasoffa On August 24, 2011 · Add Comment

By: Marc Blinder

We’re pleased to announce that Con­text Optional is now open for busi­ness in Europe.  As part of our expan­sion plans and to meet the demands of our global clients, CO team mem­bers (includ­ing me) are based in Fitzrovia, in the heart of Lon­don, in brand new office space shared with our col­leagues...

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Insights from the Social Media Insider Summit

Digital Advertising, Digital Marketing · By juliasoffa On August 24, 2011 · Add Comment

By: Lawrence Mak

Inte­gra­tion of Social was the core theme of this week’s Social Media Insider Sum­mit, and we at Effi­cient Fron­tier and Con­text Optional enjoyed meet­ing new faces and adding to the great dis­cus­sions around what chal­lenges brands are fac­ing today, par­tic­u­larly focus­ing on the inte­gra­tion and mea­sure­ment of social media. Here are some...

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