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Kasey Hickey

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5 Best Practices for Brands Partnering with Charities (Daisy Whitney’s New Media Minute)

Digital Advertising, Digital Marketing · By Kasey Hickey On January 11, 2011 · 1 Comment

We recently pub­lished an infor­ma­tive white paper called “Reach­ing the ‘We’ Gen­er­a­tion: Phil­an­thropy and Cause Mar­ket­ing for Social Good.” In it, we dis­cuss every­thing from the var­i­ous chal­lenges foun­da­tions and non-profits face when it comes to scale and reach, to ways brands can con­nect with foun­da­tions while reach­ing a highly engaged and active demo­graphic...

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Why Engagement Starts with Numbers

Digital Advertising, Digital Marketing · By Kasey Hickey On January 5, 2011 · Add Comment

In the last year, the term ‘engage­ment’ seemed to over­take every social marketer’s vocab­u­lary. As a social mar­ket­ing com­pany, we under­stand engage­ment is one of the most impor­tant met­rics of suc­cess for many of our cus­tomers. In fact, our met­rics are around ROE: return on engage­ment. How many peo­ple engaged with an offer or...

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