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Kevin Willeitner

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15 for 15: SiteCatalyst Segmentation

Analytics · By Kevin Willeitner On April 22, 2011 · 9 Comments

With Site­Cat­a­lyst ver­sion 15 you now have access to more advanced seg­men­ta­tion that was pre­vi­ously only avail­able in other tools such as Data Ware­house or Dis­cover. This is extremely excit­ing because you will now be able to mold the data in ways that you were never able to before and you will be more agile...

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Discover AND/OR Segmentation

Analytics · By Kevin Willeitner On September 15, 2010 · 7 Comments

It’s the mid­dle of the night…you wake up in a cold sweat…you think back to that great Dis­cover analy­sis that you pre­sented to the entire com­pany which cowork­ers praised, change the approach of major global ini­tia­tives, and appeared to be the answer to world peace. And then the ques­tions start to hit you…did I seg­ment...

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Discover Tip: Trending Metrics That Are Not Under Site Metrics.

Analytics · By Kevin Willeitner On May 19, 2010 · 4 Comments

If you read my post about Soft vs Hard Bounces you may have noticed that I was trend­ing sin­gle page vis­its. Typ­i­cally, when you are trend­ing a met­ric “sans dimen­sion” (just on its own and not bro­ken down against spe­cific line items in a report) you can look to the trusty Site Met­rics menu...

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Soft vs Hard Bounces: A Closer Look at Bounce Rate

Analytics · By Kevin Willeitner On May 17, 2010 · 13 Comments

What if I told you that your bounced vis­i­tors include some of your best cus­tomers and one of the most prof­itable seg­ments for your site? Sound crazy? Read on…

Bounce rate is one of the most loved met­rics. Bounce rate is an indi­ca­tor of page per­for­mance and tells you if your page was...

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