Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
About The Author

Kiran Ferrandino

Insight on Insight — Part 2 — All About Speed

Analytics · By Kiran Ferrandino On May 5, 2010 · 4 Comments

A few weeks ago, I started my Insight on Insight series.  (This is a sup­ple­ment to the already infor­ma­tive Insight related blog that my col­league and friend, Michael Hal­brook, Insight Guru Extra­or­di­naire, is also writ­ing).

And then I kind of took a step back — because, well, I had to work.

But I have...

Read More →

Social Media — What’s the Buzz About?

Social Media · By Kiran Ferrandino On April 15, 2010 · Add Comment

It’s every­where.

Some­times, it feels like IT’S ALL ANYONE TALKS ABOUT ANYMORE.

Social Media.

And you and your com­pany are bring­ing your A-Game, yes you are.

So let’s see.

Twit­ter Accounts. Check.

Face­book Fan Page. Check.

Youtube video con­tent. Check.

You’re engaged.  Absolutely.

(And I guess this is the part where I, of course, rain on your...

Read More →

Insight on Insight — Part 1

Analytics · By Kiran Ferrandino On April 8, 2010 · Add Comment

I love my job.

I really do.

I’m not just say­ing this in case my bosses read this.

Maybe not the part about get­ting up early.  Or hav­ing to travel some­times when I would rather not.

But I do like the fact that I have spent the last 4+ years of my career work­ing closely with...

Read More →

Don’t Listen to Elvis. Conversation is Good.

Analytics · By Kiran Ferrandino On April 7, 2010 · Add Comment

I am going to tell you a lit­tle some­thing about myself.

(Hud­dle in close. It’s a secret.)

In a for­mer life, I was a musi­cian.  And I sang in a rock cover band in the DC area.

I sang and played gui­tar and did my best to dance around on a tight stage...

Read More →

Dear Negative Stakeholder

Analytics · By Kiran Ferrandino On January 11, 2010 · 6 Comments

Dear Neg­a­tive Stakeholder,

How are you?  It’s been way too long since we last chat­ted!  I know that you are prob­a­bly not happy that I am call­ing you “neg­a­tive.”  “What’s up with that?,” you are thinking.

I am a very pos­i­tive per­son, you might even think.  “I used to be a cheer­leader!” you may say. ...

Read More →

Once Upon An Implementation

Analytics · By Kiran Ferrandino On December 10, 2009 · 4 Comments

Once upon an Ana­lyt­ics imple­men­ta­tion, in a land known as Smooth Sail­ing, there lived an Omni­ture Project Man­ager.  This Omni­ture Project Man­ager had trav­eled to a dis­tant land to meet a new client with whom she would embark on an Ana­lyt­ics Jour­ney.  On this jour­ney, she took with her some brave and...

Read More →

A Sandwich is a Sandwich – or is it? “Owning Your Business Requirements”

Analytics · By Kiran Ferrandino On July 16, 2009 · Add Comment

I am not the eas­i­est per­son to live with.   I think my hus­band would be the first to tell you.  And while I am at home on bed rest in the final stages of preg­nancy – I think the high main­te­nance fac­tor could be a lit­tle higher than nor­mal, even for me.   But my...

Read More →

No Free Lunch – Embracing the Analytics “Journey”

Analytics · By Kiran Ferrandino On July 7, 2009 · 3 Comments

My old high school Cross-Country Coach, Wal­ter Miller, used to tell us (usu­ally around our 6th mile at 6:45 AM in the morn­ing), “There is no such thing as a free lunch!” While I did not always...

Read More →
  • Top Stories

    • Tablets trump smartphones in global website traffic12
    • If Content is King, Video is Heir to the Throne7
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Point of Sale: Retail & Travel Weekly #34
      Here are this week's links of interest in Retail & Travel from […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.