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Karie Percival

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Putting a Measurement Process in Place

Analytics, Retail & Travel · By Karie Percival On May 17, 2012 · Add Comment

How often does new func­tion­al­ity get pushed live on your web­site, with no tag­ging in place to mea­sure its per­for­mance?  I saw this when I worked on the client side, and now as a con­sul­tant, I see this hap­pen­ing with my clients.  The busi­ness gets frus­trated because they can’t get any num­bers for their new...

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Conversion Rate: Is a drop really that bad?

Analytics, Digital Marketing, Retail & Travel · By Karie Percival On April 3, 2012 · Add Comment

I often hear clients say, “My con­ver­sion rate has gone down.  Help!”  In so many orga­ni­za­tions con­ver­sion rate, is the Holy Grail.  High con­ver­sion rate means things are going well, and low con­ver­sion rate means things are going bad.  The only prob­lem is – that’s not nec­es­sar­ily true.

Con­ver­sion rate is a cal­cu­lated met­ric (orders divided...

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