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Lamont Crook
About The Author

Lamont Crook

Lamont Crook, Enterprise Architect: Digital Strategy and Technology As a six-year veteran with Adobe's Omniture platform, Lamont has worked with some of Adobe's largest media and retail clients. His experience includes working to design and build integrations, streamline digital processes, and build dynamic and agile data management strategies for customers.

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Where’s My Marketing: Losing Opportunities

Digital Marketing, Media & Entertainment · By Lamont Crook On April 3, 2013 · Add Comment
TargetMajorSegment

Last week I was talk­ing to a col­league who trav­elled to Salt Lake City for the Adobe Dig­i­tal Mar­ket­ing Sum­mit. He was telling me about this “pay-as-you-go” music ser­vice he really liked. His ini­tial free min­utes ran out just that morn­ing. What we focused on was that when this hap­pened, it just hap­pened. There was...

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Refocusing on a Solid Foundation

Analytics, Digital Marketing, Media & Entertainment · By Lamont Crook On December 11, 2012 · Add Comment
lamont_jenga_guys

In the world of dig­i­tal mar­ket­ing we tend to be myopi­cally focused on the mar­ket­ing while for­get­ting the tech­nol­ogy that got us here.  Often, we talk a good game about opti­miza­tion and lift while for­get­ting that it’s the under­ly­ing soft­ware automa­tion that is vital. We love gad­gets, but in the world of SaaS we...

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Make the “D” in DOM Stand for “Data”: Understanding the Semantic Web

Analytics, Digital Marketing, Industries, Media & Entertainment · By Lamont Crook On August 7, 2012 · 2 Comments
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Chal­lenges Sur­round­ing Ana­lyt­ics Tag­ging
I am often asked if Tag­Man­ager can be used to tag a par­tic­u­lar site.  It seems easy.  If we can get a ref­er­ence to the JavaScript on all the pages, is it pos­si­ble to setup all the data col­lec­tion for the entire site from that ref­er­ence?  It’s an inter­est­ing...

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Using Dependent Code: Adding the Twitter Handle Name to Your Referring Traffic

Media & Entertainment, Social Media · By Lamont Crook On May 15, 2012 · 1 Comment
Untitled

A com­mon request I hear from cus­tomers is the desire to inte­grate 3rd party data inside the dig­i­tal mar­ket­ing suite.  There are a few approaches to do this.  SAINT clas­si­fi­ca­tions allow you to add meta­data to a par­tic­u­lar data point.  Gen­er­ally, we see this tool used to give cam­paigns friendly names or make an unfriendly...

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Tag Management: It Is Not About Tags

Media & Entertainment · By Lamont Crook On March 27, 2012 · Add Comment

Tags, tags, tags.  We hear a lot about tags these days with the pro­lif­er­a­tion of new tag man­age­ment plat­forms.  Here at Adobe we have a new tag man­age­ment plat­form, Adobe Tag­Man­ager, that we launched just last fall and cus­tomers are begin­ning to dip their toes into this new world.  Tags are a topic of con­ver­sa­tion...

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