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Laura MacTaggart

Time Based Analysis, part 2

Analytics · By Laura MacTaggart On October 4, 2010 · 4 Comments

To fur­ther build upon how to lever­age time based seg­ments in Dis­cover I have the fol­low­ing exam­ple busi­ness ques­tion and how one might go about answer­ing that ques­tion and tak­ing actions from the data.

Who are my vis­i­tors that pur­chased last month and have returned to the site this month, but not purchased?

The seg­ment needed...

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Time Based Analysis, part 1

Analytics · By Laura MacTaggart On September 24, 2010 · 1 Comment

With the release of Dis­cover 2.9 a few months ago new func­tion­al­ity was intro­duced that makes it pos­si­ble to cre­ate time based seg­ments.  In this post I am going to try to address the busi­ness value of this new func­tion­al­ity with a few analy­sis exam­ples.  These exam­ples will be spread out among two posts, so...

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5 Helpful Discover Tips

Analytics · By Laura MacTaggart On July 27, 2010 · 2 Comments

Do you want to be able to get to the data you need more quickly in Dis­cover?  Below are 5 tips to save you time as you dis­cover more infor­ma­tion about your vis­i­tors and oppor­tu­ni­ties to enhance your site.

1.  Quick seg­ment creation

Often I find myself look­ing at a report in Dis­cover and I think...

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How Does Paid Search Affect Visitor Behavior?

Analytics · By Laura MacTaggart On June 16, 2010 · 1 Comment

Does the suc­cess or fail­ure of your paid and nat­ural search ini­tia­tives cre­ate more ques­tions?  Do you want to under­stand bet­ter how vis­i­tors react to your site enter­ing from exter­nal search?  Do you want to know how to improve your site to take bet­ter advan­tage of the traf­fic you are dri­ving to your site from...

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Welcome to Inside Discover

Analytics · By Laura MacTaggart On May 13, 2010 · 8 Comments

Over 5 years ago Omni­ture Dis­cover was launched and in the past five years so many won­der­ful, amaz­ing, and dare I say, mag­i­cal improve­ments have been made.  On April 8 the magic con­tin­ued with the release of Dis­cover 2.9.  With all the great improve­ments in this release we decided that it was finally time to start...

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