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Lauren Friedman

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Replies & Ranks: How Facebook’s New Commenting System Impacts Marketers

Social Media · By Lauren Friedman On March 28, 2013 · Add Comment

Thread­ing con­ver­sa­tions? Bring­ing the con­tent that’s most engag­ing to the fore­front? Seems pretty straight­for­ward to us. But this new thread­ing and rank­ing sys­tem Face­book is test­ing could have some inter­est­ing impli­ca­tions (and ben­e­fits!) for brands.

Face­book is rolling out a new com­ment­ing sys­tem that includes direct “reply” capa­bil­i­ties and a rank­ing algo­rithm that dri­ves the...

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Adobe Social #SocialValue Twitter Chat: The Numbers

Digital Marketing, Social Media · By Lauren Friedman On September 11, 2012 · Add Comment

Yes­ter­day was a big day. Adobe offi­cially announced the avail­abil­ity of Adobe Social, our new social mar­ket­ing plat­form that uni­fies engage­ment, lis­ten­ing, ad cre­ation, app cre­ation and ana­lyt­ics to help drive mea­sur­able ROI into one plat­form. One of our main goals for the launch? To make it social.

We didn’t issue a...

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Join Adobe and Altimeter’s Jeremiah Owyang for a Twitter Chat on Social Media ROI

Social Media · By Lauren Friedman On August 31, 2012 · 2 Comments

How do you mea­sure Social Media ROI? Is it even pos­si­ble? For many social media and com­mu­nity man­agers, mea­sur­ing social media influ­ence has long been a vex­ing and trou­ble­some prob­lem. On Thurs­day, Sep­tem­ber 6th, Adobe is host­ing a Twit­ter Chat on the topic: “Cre­at­ing Busi­ness Value Through Social Media.”

Join us from 10-11AM PST (6pm...

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fMC: The impact of the New Facebook Pages on Community Management and Engagement

Digital Advertising, Digital Marketing · By Lauren Friedman On February 29, 2012 · Add Comment
How do the new Facebook Pages for brands affect Community Engagement? Lauren Friedman, Manager of Social Community, Engagement at Adobe, gives her initial thoughts on the announcements.
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4 Ways to Manage Your Crisis on Social Media

Digital Advertising, Digital Marketing · By Lauren Friedman On September 1, 2011 · Add Comment

Social media is being touted as a mar­ket­ing nir­vana, but it can also be your worst night­mare. The fear of a PR deba­cle start­ing a brush fire on the Inter­net con­sumes many execs in both mar­ket­ing and PR. Why? Because social media is a pow­er­ful tool, and with all the shar­ing that takes place it’s...

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5 brands that post terrible Facebook updates — a few tips

Digital Advertising, Digital Marketing · By Lauren Friedman On August 4, 2011 · Add Comment
In Feb­ru­ary, I wrote about “7 brands that post awe­some Face­book updates.” Now, I’ve looked at it from another per­spec­tive — that of the worst Face­book updates. Con­tent is still king when build­ing a brand pres­ence on social media. As Face­book imple­ments more ways for users to con­trol exactly what con­tent they...
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Top Posts: Community Managers Still Needed

Digital Advertising, Digital Marketing · By Lauren Friedman On January 27, 2011 · Add Comment
Inside Facebook recently wrote about the new Top Posts filter that now appears on many Brand Pages on Facebook. They expect it to be a a significant shift in control for Page Admins as it will surface the most engaging user-contributed Wall posts regardless of the content.
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