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Laura Chase
About The Author

Laura Chase

Laura Chase is a senior consultant for digital marketing in the Asia Pacific region. She joined the Adobe consulting team in 2007 as part of the emerging markets vertical. Since that time Laura has worked across all industries, focusing on telecom, government, and financial services. Laura is currently based out of Singapore and has been working closely with some of the larger financial service and telecom sites in South East Asia, Australia and New Zealand, optimizing their web and mobile measurement strategy.

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Marketing Channels: Overrides — who gets the Credit?

Analytics · By Laura Chase On May 13, 2013 · Add Comment
Marketing Channels

This post is one more in the series on SiteCatalyst’s Mar­ket­ing Chan­nel reports. So far the series has cov­ered nam­ing your chan­nels, set­ting up rules for search, cam­paigns and all other chan­nels, as well as how to start trouble-shooting your report. If you are able to fol­low the full...

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Marketing Channels: 5 Steps to Troubleshoot Session Refresh

Analytics · By Laura Chase On April 19, 2013 · Add Comment
5mc1

This post is part of a series on set­ting up and using the Mar­ket­ing Chan­nel reports. In the pre­vi­ous posts we set up the Mar­ket­ing Chan­nel rules and renamed the “Inter­nal” rule to “Ses­sion Refresh”. The main rea­son we rename the rule is to lessen con­fu­sion between “Inter­nal Cam­paigns” and “Inter­nal Entries” in...

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Marketing Channels: Master the Processing Rules

Analytics · By Laura Chase On April 7, 2013 · Add Comment
4mc_rules

The Mar­ket­ing Chan­nels report in Site­Cat­a­lyst is one of my favorite fea­tures. The report shows you where 100% of your traf­fic to the site is com­ing from and you can com­pare chan­nel suc­cess side by side (even organic vs. paid chan­nels!). This series has fea­tured posts on set­ting the Chan­nel Names, Paid and...

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Marketing Channels: Set your Campaign Tracking for Success!

Digital Marketing · By Laura Chase On April 7, 2013 · Add Comment
Marketing Channels

This post is one part of a series on set­ting up the Mar­ket­ing Chan­nels reports in Site­Cat­a­lyst. The Mar­ket­ing Chan­nels report is a fan­tas­tic report because it will show you how 100% of your traf­fic (owned, earned and paid) is com­ing to your site and con­vert­ing. The pre­vi­ous posts addressed nam­ing your chan­nels...

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Marketing Channels: Search Reporting Made Easy

Analytics · By Laura Chase On March 31, 2013 · Add Comment
Search Marketing Rules

This post will focus on how to set up Paid and Nat­ural Search rules in the Site­Cat­a­lyst Mar­ket­ing Chan­nel Report. If you fol­lowed the pre­vi­ous post and cre­ated your Chan­nel Names, now it is time to set the rule logic.

Mar­ket­ing Chan­nel Pro­cess­ing Rules are applied to all incom­ing traf­fic and fol­low a ‘water­fall’...

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What’s the buzz behind the Marketing Channel Reports?

Analytics · By Laura Chase On March 31, 2013 · Add Comment
Marketing Channels

One of my favorite fea­tures of Site­Cat­a­lyst is the Mar­ket­ing Chan­nels report. The Mar­ket­ing Chan­nels report is con­fig­ured in the Admin con­sole and will auto­mat­i­cally bucket cam­paigns and exter­nal traf­fic sources into a chan­nel based traf­fic and con­ver­sion report. A 12 part blog post series will doc­u­ment how to set up the Mar­ket­ing Chan­nels reports,...

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Cross Platform Analysis with Adobe Analytics

Mobile · By Laura Chase On March 25, 2013 · Add Comment
Desktop Visits by Mobile App Segments

Does my Mobile App can­ni­bal­ize my Desk­top Traffic?

This is one of the big ques­tions that mobile mar­keters think about with cross plat­form analy­sis. Most of the time we assume that the mobile chan­nel is tak­ing vis­i­tors away from the desk­top chan­nel. A robust solu­tion using Adobe Insight can marry data across plat­forms...

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What is Mobile Cohort Analysis and why should you use it?

Mobile · By Laura Chase On March 11, 2013 · Add Comment
Mobile App Cohort Analysis

Cohort Analy­sis is one of the hot top­ics around mobile app ana­lyt­ics and great way for mar­keters to keep a pulse on cus­tomer loy­alty and app churn rate. Cohort Analy­sis is used to look at cer­tain groups of users and fol­low­ing their behav­ior over time. For exam­ple, a new restau­rant may want to see if...

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Advanced Mobile Cohort Analysis using Adobe Report Builder

Mobile · By Laura Chase On March 4, 2013 · Add Comment
Mobile App Churn Cohort Analysis

In the pre­vi­ous post Cohort Analy­sis was intro­duced and we set up Clas­si­fi­ca­tions to be able to do ana­lyze App Install Cohorts in Site­Cat­a­lyst. This post will con­tinue from that point and focus on using Adobe Report Builder for robust Mobile Cohort Analysis.

If your App Install date eVar expi­ra­tion has not been...

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