As senior social media strategist of Digital Media for Adobe Systems, Lori DeFurio drives the social strategy for Digital Media products and technologies, including Creative Suite, Creative Cloud, Acrobat, EchoSign, eSignatures and Cloud Services. She previously worked as group product marketing manager at Adobe, creating the strategy for sales and channel enablement, and customer engagement, for Acrobat Solutions worldwide. With extensive marketing, sales, and training experience, DeFurio is a frequent speaker at global marketing and technology conferences. Prior to joining Adobe, she held numerous marketing roles and worked as an engineer with Agfa. DeFurio holds an MBA (Global Leadership, Strategy & Marketing) from UNC Kenan-Flagler Business School, a BSEE from Boston University, and a Bachelor’s Degree in Chemistry from Wellesley College.