Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
Marijka Engel
About The Author

Marijka Engel

Marijka Engel is a Senior Consultant on the Media and Entertainment team. She has been part of Adobe Consulting for more than four years, focused on Media and Technology companies. Prior to joining Adobe Engel worked as a web developer in the Media industry, implementing analytics. Engel is also the Video SME for Adobe Consulting, collaborating with product development on video measurement strategies and solutions.

Email

HTML5 Video Measurement

Analytics, Media & Entertainment · By Marijka Engel On March 26, 2013 · Add Comment
video7-player

 This post is part of an on-going series on video mea­surement tips, tricks, and best practices.

HTML5 video player tech­nol­ogy is gain­ing pop­u­lar­ity because the player tech­nol­ogy is sup­ported across more browsers and devices than any other video player tech­nol­ogy. In this post, we will look at how to imple­ment video mea­sure­ment for a...

Read More →

Flash Video Measurement

Analytics, Digital Marketing, Media & Entertainment · By Marijka Engel On March 14, 2013 · Add Comment
video6-sailing

This post is part of an on-going series on video mea­sure­ment tips, tricks, and best practices.

Flash based video play­ers con­tinue to be the most com­mon type of video player on-line today, and they are a good start­ing point for a col­lec­tion of blog posts on how to imple­ment Adobe Ana­lyt­ics for spe­cific player...

Read More →

Navigating Video Measurement Analysis

Analytics, Media & Entertainment · By Marijka Engel On February 27, 2013 · Add Comment
Sailing_compass

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

Site­Cat­a­lyst pro­vides an ocean’s-worth of data, but find­ing your way to the best analy­sis can be a chal­lenge.  For video mea­sure­ment, a few key met­rics can be a com­pass to guide you towards analy­sis gold.  In my last...

Read More →

Initializing Video Measurement Success

Analytics, Media & Entertainment · By Marijka Engel On February 13, 2013 · Add Comment
SailingCrewVictory

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

As we cross the fin­ish line of video mea­sure­ment basics, see­ing the data flow in and the report­ing flow out is cause for a small vic­tory cel­e­bra­tion. If you have been fol­low­ing along with this series, you...

Read More →

Understanding Video Measurement Implementation

Analytics, Digital Marketing, Media & Entertainment · By Marijka Engel On January 29, 2013 · Add Comment
sailing-video

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

Though it is often viewed as a road­block, imple­ment­ing video mea­sure­ment does not need to be a bar­rier to suc­cess.  The most impor­tant con­cept in video imple­men­ta­tion is that video mea­sure­ment is all about the video player.  The...

Read More →

Creating The Perfect Plan for Video Measurement

Analytics, Media & Entertainment · By Marijka Engel On January 16, 2013 · Add Comment
sailboats

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

The first step of any new mea­sure­ment project is to iden­tify the “whats”, “whys”, and “hows”.  Video is no dif­fer­ent.  In this post we’ll exam­ine the “what” and “why” of video ana­lyt­ics. The “how” deserves its own post,...

Read More →

Why Video Measurement Matters

Media & Entertainment · By Marijka Engel On December 19, 2012 · Add Comment
Pebble stones on the Baikal beach

I believe video mea­sure­ment is foun­da­tional to every company’s online data.  I also believe that video has not received the atten­tion and doc­u­men­ta­tion needed for its core role in every brand’s online port­fo­lio.  As the video Sub­ject Mat­ter Expert (SME) for the Adobe Con­sult­ing team, I know that clients are strug­gling to get video...

Read More →
  • Top Stories

    • Tablets trump smartphones in global website traffic9
    • If Content is King, Video is Heir to the Throne7
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • How You can Stop Statistics from Taking Advantage of You - Part 1
      You can't go five minutes in the current business world without the […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.