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Mark Boothe

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Leading European toy retailer boosts annual revenues with Adobe Marketing Cloud

Personalization · By Mark Boothe On May 13, 2013 · Add Comment

North­ern Europe’s largest toy retailer more than dou­bled annual online rev­enues with the help of Adobe Tar­get and Adobe Ana­lyt­ics solu­tions in Adobe Mar­ket­ing Cloud.

TOP-TOY Group orig­i­nally launched its web pres­ence in 1999 to com­ple­ment its stores in Scan­di­navia, Fin­land, Ger­many, and Hong Kong. The com­pany owns the BR and...

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Adobe Marketing Cloud helps AOL engage customers with value-added services to enhance their AOL experience.

Personalization · By Mark Boothe On May 1, 2013 · Add Comment

With cus­tomers want­ing to get the most from their ser­vice bun­dles, AOL aims to deliver by mak­ing cus­tomers aware of every ben­e­fit avail­able. AOL has turned to Adobe Mar­ket­ing Cloud to make that goal achiev­able. Also under­stand­ing that sub­scribers are 50% more likely to remain if they use one ser­vice and 80% more likely...

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Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

Personalization · By Mark Boothe On March 26, 2013 · Add Comment

The largest telecom­mu­ni­ca­tions provider in Switzer­land believes test­ing is the key to opti­miz­ing busi­ness via the web.

Swiss­com AG con­tin­u­ally tests and retests web­pages using the Adobe Tar­get solu­tion within Adobe Mar­ket­ing Cloud. Always striv­ing to deliver the best pos­si­ble cus­tomer expe­ri­ence, no detail is too small for mod­i­fi­ca­tion. In fact, by using mul­ti­ple...

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SunTrust Bank–Meeting customer needs in every interaction

Personalization · By Mark Boothe On February 15, 2013 · Add Comment

In the com­pet­i­tive bank­ing indus­try, ser­vice is a key dif­fer­en­tia­tor as cus­tomers demand greater flex­i­bil­ity and the abil­ity to trans­act in the time, place, and man­ner best suited to them. For Sun Trust Banks, Inc., that has led to a thor­ough, data-driven effort to opti­mize and per­son­al­ize each cus­tomer inter­ac­tion through its dig­i­tal channels.

To...

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Adobe Marketing Cloud. Like money in the bank

Analytics · By Mark Boothe On January 28, 2013 · 1 Comment

When the one of the largest banks in Turkey wanted to drive more busi­ness through its diverse online chan­nels, it chose the Adobe Mar­ket­ing Cloud to get the job done.

With assets of more than $95 bil­lion (USD), Garanti Bank serves more than 11 mil­lion cor­po­rate, pri­vate, com­mer­cial, retail, and invest­ment cus­tomers. Besides the bank’s pub­lic...

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Adobe Marketing Cloud Personalizes Insurance Shopping and Services for RSA Customers

Personalization · By Mark Boothe On January 25, 2013 · Add Comment

It’s rel­a­tively easy to get con­sumers excited about the lat­est elec­tronic gad­get or lat­est model car, but how do you get cus­tomers engaged in insur­ance? For RSA Insur­ance Group, one impor­tant answer is pro­vid­ing supe­rior, more per­son­al­ized dig­i­tal expe­ri­ences. With the help of Adobe Mar­ket­ing Cloud, includ­ing Adobe Ana­lyt­ics and Tar­get solu­tions, RSA is cus­tomiz­ing...

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Build​.com Gaining Returns with Adobe Marketing Cloud

Conversion Optimization · By Mark Boothe On January 14, 2013 · Add Comment

As the fastest-growing online home improve­ment retailer, Build​.com knows that stay­ing ahead of the com­pe­ti­tion takes inno­va­tion and a supe­rior cus­tomer expe­ri­ence. To gain a bet­ter view of what vis­i­tors want, how they nav­i­gate the site, and ulti­mately how they make pur­chases, Build​.com is using Adobe Mar­ket­ing Cloud, includ­ing the Adobe Ana­lyt­ics and Tar­get solutions.

...
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ACTIVE Network registers impact to bottom line using Adobe Marketing Cloud to transform social media activity into commerce.

Analytics, Social Media · By Mark Boothe On December 12, 2012 · Add Comment

As a leader in cloud-based Activ­ity and Par­tic­i­pant Man­age­ment (APM), ACTIVE Net­work trans­forms social media activ­ity into com­merce for part­ner events and offers. Using Adobe Mar­ket­ing Cloud, the com­pany is lever­ag­ing web ana­lyt­ics to opti­mize social media cam­paigns and align mes­sag­ing with mar­ket­ing and busi­ness goals.

“Data is the fun­da­men­tal source of truth,” says...

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McGladrey strengthens brand marketing and delivers improved online experiences with powerful analytics and optimization in Adobe Marketing Cloud

Personalization · By Mark Boothe On December 3, 2012 · Add Comment

As the fifth largest account­ing firm in the U.S., McGladrey views its web­site as an impor­tant por­tal to build rela­tion­ships with cur­rent and poten­tial clients through reg­u­larly pub­lished thought lead­er­ship con­tent. Given the website’s impor­tance in build­ing brand aware­ness and sup­port­ing lead gen­er­a­tion, the company’s dig­i­tal media team wanted more con­trol over crit­i­cal online web...

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Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

Analytics, Mobile · By Mark Boothe On November 12, 2012 · Add Comment

As one of the largest social gam­ing com­mu­ni­ties on the mobile web, Tylted is work­ing to rev­o­lu­tion­ize the casual mobile game mar­ket as a leader in mobile adver­tis­ing. With the increas­ing dom­i­nance of smart­phones, the com­pany turned to ana­lyt­ics from Adobe Mar­ket­ing Cloud, includ­ing Adobe Site­Cat­a­lyst, to help the com­pany adjust its busi­ness model and...

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