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Mark Boothe

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Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

Analytics, Mobile · By Mark Boothe On November 12, 2012 · Add Comment

As one of the largest social gam­ing com­mu­ni­ties on the mobile web, Tylted is work­ing to rev­o­lu­tion­ize the casual mobile game mar­ket as a leader in mobile adver­tis­ing. With the increas­ing dom­i­nance of smart­phones, the com­pany turned to ana­lyt­ics from Adobe Mar­ket­ing Cloud, includ­ing Adobe Site­Cat­a­lyst, to help the com­pany adjust its busi­ness model and...

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Adobe enables CHG Healthcare to optimize its online presence and search marketing campaigns

Conversion Optimization · By Mark Boothe On October 5, 2012 · Add Comment

With baby boomers in the United States reach­ing retire­ment age, health­care facil­i­ties need to stay com­pet­i­tive by deliv­er­ing unmatched ser­vices and hir­ing top pro­fes­sion­als. This also means poten­tial big busi­ness for health­care staffing agency CHG Health­care Ser­vices. With a goal of find­ing top recruits, the agency turned to Adobe Dig­i­tal Mar­ket­ing Suite to opti­mize its...

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TE Connectivity delivers online visitor experiences that are content-rich, relevant, and uphold its brand promise worldwide

Digital Marketing · By Mark Boothe On September 18, 2012 · Add Comment

TE Connectivity’s motto is “Every Con­nec­tion Counts,” but that wasn’t always true of its online pres­ence. A world leader for con­nect­ing power, data, and sig­nals, TE Con­nec­tiv­ity has a mas­sive online pres­ence that pre­vi­ously required man­ag­ing more than 190 web­sites sup­ported by 50 dif­fer­ent web con­tent man­age­ment solu­tions. Want­ing to improve cus­tomer expe­ri­ences and greatly...

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Caesars Entertainment increases marketing success & conversion with Adobe solutions

Digital Marketing · By Mark Boothe On September 13, 2012 · Add Comment

As one of the world’s largest enter­tain­ment and hos­pi­tal­ity com­pa­nies, the Cae­sars Enter­tain­ment brand is syn­ony­mous with lux­ury and excite­ment. Over the last few years, Cae­sars has also become known as a dig­i­tal mar­ket­ing inno­va­tor as it lever­ages a full range of Adobe Dig­i­tal Mar­ket­ing Suite prod­ucts across the 60 online and mobile web­sites under...

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Adobe Social Q&A with Warner Music Group’s Carmen Sutter

Social Media · By Mark Boothe On September 10, 2012 · Add Comment
Carmen Sutter Headshot

We caught up with dig­i­tal mar­ket­ing rock star and socially savvy Car­men Sut­ter, senior direc­tor of ana­lyt­ics for Warner Music Group, about WMG’s social objec­tives and her expe­ri­ence as an Adobe Social beta user.  Car­men has been delv­ing into ana­lyt­ics for seven years, loves music (kinda cool con­sid­er­ing where she works!) and foot­ball. ...

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Adobe Social Q&A with freecreditscore.com’s Johanna Riggle Segesser

Social Media · By Mark Boothe On September 5, 2012 · 1 Comment

Johanna Rig­gle Segesser, senior man­ager, social media at free​cred​itscore​.com (the mar­ket leader for con­sumer online credit reports, scores and credit mon­i­tor­ing deliv­ered over the Inter­net), was kind enough to answer a few ques­tions about how free​cred​itscore​.com looks at social marketing.

Q:           What are your social objectives?

A:            While it is very impor­tant...

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Mozy increases customer satisfaction with lower support costs and achives 100% ROI with Adobe

Conversion Optimization, Uncategorized · By Mark Boothe On August 6, 2012 · Add Comment

Promi­nent secure data access and backup provider Mozy real­ized the inter­nal search engine on its web­site sim­ply wasn’t up to snuff when respond­ing to prod­uct sup­port ques­tions. “We were hear­ing our cus­tomers’ dis­plea­sure with our site search from our weekly sur­vey results, with many peo­ple who were fairly vocal about how they were hard-pressed to...

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Intuit/TurboTax Canada boosts order conversion by 11% and increases revenue with Adobe

Conversion Optimization · By Mark Boothe On July 26, 2012 · Add Comment

Indus­try lead­ers like Intuit, the com­pany behind lead­ing tax soft­ware Tur­b­o­Tax Canada, under­stand that con­tin­u­ally respond­ing to and refin­ing their online strate­gies are key to stay­ing ahead. “In the online space, it’s imper­a­tive that we under­stand exactly what con­tent and design ele­ments res­onate with our cus­tomers,” says Michael Clif­ford, senior web designer for Tur­b­o­Tax Canada....

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Wolverine Worldwide drives smarter, more effective marketing strategies and informs business decisions with Adobe Digital Marketing Suite.

Digital Marketing · By Mark Boothe On July 11, 2012 · Add Comment

What’s the secret to stay­ing in busi­ness for more than 125 years? Accord­ing to Wolver­ine World­wide, home to the his­toric Wolver­ine brand of footwear, one crit­i­cal fac­tor is under­stand­ing your cus­tomers and con­tin­u­ally adapt­ing to their needs. Of course, it’s eas­ier for a smaller com­pany with a small footprint—but for Wolver­ine, this requires reach­ing across a...

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The Economist and The Adobe Digital Marketing Suite–a Combination for Success!

Analytics · By Mark Boothe On May 22, 2012 · Add Comment

Dat­ing back to the mid-1800s, The Econ­o­mist con­tin­ues to be rec­og­nized as one of the world’s most promi­nent and trusted weekly publications—attracting seven mil­lion unique vis­i­tors per month to approx­i­mately 20 online chan­nels. Using Adobe Dig­i­tal Mar­ket­ing Suite solu­tions, the award-winning pub­li­ca­tion is uncov­er­ing addi­tional oppor­tu­ni­ties to boost rev­enue poten­tial across all of its properties.

...
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