Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
About The Author

Mark Boothe

Email

Recovering Reservations from Visitors Who Abandon the Hotel Reservation Process

Analytics · By Mark Boothe On February 7, 2012 · Add Comment

This post starts the Adobe Dig­i­tal Mar­ket­ing Suite cus­tomer blog series. Today, we are focus­ing on what one of our extremely inno­v­a­tive customers–HeBS Digital–is doing with Adobe solu­tions. Check out this post to see how HeBS Dig­i­tal has helped one of its cus­tomers make a sig­nif­i­cant amount of rev­enue for a customer.

Turn­ing aban­doned vis­its...

Read More →

Understanding the business value of social media

Analytics · By Mark Boothe On January 16, 2012 · 2 Comments

At NBC Uni­ver­sal, researchers are tak­ing the analy­sis of online video, social media, and media shar­ing well beyond the impact of one-to-one com­mu­ni­ca­tions and gath­er­ing valu­able, action­able busi­ness insights to help shape future dig­i­tal strategies.

“Social media offers clear advan­tages for devel­op­ing more pos­i­tive expe­ri­ences and last­ing rela­tion­ships with our view­ers and for reach­ing new...

Read More →

Don’t Miss Adobe’s Digital Marketing Summit (March 20–23, 2012)

Digital Marketing · By Mark Boothe On December 8, 2011 · Add Comment
Call­ing all dig­i­tal mar­keters, adver­tis­ers and pub­lish­ers! Want to learn how to gain a com­pet­i­tive advan­tage, strengthen cus­tomer rela­tion­ships and extend brand value – and top it off by hit­ting the slopes? Then you’ll want to book a trip to Salt Lake City, Utah for the Adobe Dig­i­tal Mar­ket­ing Sum­mit (for­merly Omni­ture Sum­mit) from...
Read More →

Restau​rant​.com Adopts a Data-Driven Marketing Approach

Digital Marketing · By Mark Boothe On November 28, 2011 · Add Comment

Still rely­ing on gut instinct to drive your online mar­ket­ing deci­sions? If so, you may want to con­sider tak­ing a page from Restaurant.com’s play­book – the online leader in offer­ing afford­able din­ing expe­ri­ences. The com­pany has embraced a...

Read More →

Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion by 400% in just four weeks

Analytics · By Mark Boothe On November 21, 2011 · Add Comment

Social shop­ping is where it’s at these days – more con­sumers are seek­ing sec­ond opin­ions from their social net­work before a pur­chase. But what about giv­ing con­sumers a way to cre­ate and cus­tomize items together before they buy? Enter Cus­tomizo, an inno­va­tor in the cus­tom, logoed apparel indus­try. Cus­tomizo offers...

Read More →

Finding Online Success through Powerful Testing and Optimization

Analytics · By Mark Boothe On November 10, 2011 · Add Comment

Com­cast under­stood how impor­tant their online chan­nel was going to be to the over­all suc­cess of the busi­ness. They wanted to help ensure they were devel­op­ing pos­i­tive online inter­ac­tions that build strong cus­tomer rela­tion­ships, enhance ser­vice, and drive rev­enue. The com­pany also wanted to help relieve pres­sure on its call cen­ter and improve over­all cus­tomer...

Read More →

E-mail Marketing Yields Significant Returns to DEMCO

Analytics · By Mark Boothe On July 18, 2011 · Add Comment

DEMCO, a top library sup­plier, uses the Adobe Online Mar­ket­ing Suite, inte­grated with Sil­ver­pop, to tar­get cus­tomers that leave items in carts and encour­age them to com­plete their purchases.

“Espe­cially with the chang­ing role of libraries, our goal is to save librar­i­ans time and money in obtain­ing the every­day sup­plies they need,” says Lisa Mol­ing,...

Read More →

Adobe Online Marketing Suite and Success in The Retail Vertical

Analytics · By Mark Boothe On July 12, 2011 · 1 Comment

Recently, Adobe pub­lished two suc­cess sto­ries about two dif­fer­ent retail com­pa­nies that are achiev­ing busi­ness results with the Adobe Online Mar­ket­ing Suite–Bakers Shoes and Amer­i­can Eagle.

His­tor­i­cally, Bak­ers Shoes, a lead­ing retailer of the lat­est trends in footwear and acces­sories, brick-and-mortar stores have long been the major force behind its sales and con­tinue to be the...

Read More →

Online Marketing Success with Charming Shoppes

Analytics · By Mark Boothe On June 27, 2011 · Add Comment

Charm­ing Shoppes is using the Adobe Online Mar­ket­ing Suite to col­lect, ana­lyze, and aggre­gate cus­tomer data to opti­mize online con­tent and func­tion­al­ity for bet­ter cus­tomer reten­tion, higher con­ver­sion rates, and increased revenues.

The com­pany devel­oped a uni­ver­sal shop­ping cart, inte­grated orig­i­nally across three indi­vid­ual stores, a mobile site, and an out­let site, which fea­tures clear­ance...

Read More →

Driving Revenue Gains with The Adobe Online Marketing Suite

Analytics · By Mark Boothe On June 22, 2011 · Add Comment

Com­pa­nies all over the world are con­tin­u­ally look­ing for oppor­tu­ni­ties to increase rev­enue through their online chan­nels. Global biotech­nol­ogy com­pany, Life Tech­nolo­gies, has fig­ured out how to increase rev­enue for its com­pany, and very significantly.

Pre­vi­ously, Life Tech­nolo­gies, relied on third-party ven­dors to man­age its search strate­gies and imple­ment mar­ket­ing cam­paigns. How­ever, this strat­egy just...

Read More →
Page 3 of 4«1234»
  • Top Stories

    • Tablets trump smartphones in global website traffic9
    • If Content is King, Video is Heir to the Throne7
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Point of Sale: Retail & Travel Weekly #34
      Here are this week's links of interest in Retail & Travel from […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.