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Mark Boothe

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Achieving Business Results with The Adobe Online Marketing Suite

Analytics · By Mark Boothe On June 14, 2011 · Add Comment

Uni­credit is a com­pany that con­tin­ues to increase its invest­ment in online mar­ket­ing as they have con­tin­ued to see results. In the past three years, Uni­Credit has quadru­pled its invest­ment in online mar­ket­ing, because of the con­tin­ued ROI its online strate­gies produce.

“We invest sig­nif­i­cantly and strate­gi­cally in our web­sites and other online chan­nels,” says...

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Smarter Marketing with Adobe Solutions

Analytics · By Mark Boothe On June 6, 2011 · Add Comment

Whether you are in the media, finan­cial ser­vices, travel&hospitality, B2B, or other indus­tries, Adobe solu­tions can help you become a smarter mar­keter. Today, we pub­lished a suc­cess story about how New York Media is using Adobe solu­tions to make more edu­cated decisions.

With 35% of New York media’s rev­enue com­ing from its online chan­nels, it...

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Increasing Conversions with Adobe Solutions

Analytics · By Mark Boothe On March 25, 2011 · Add Comment

Trav­e­loc­ity is one of the largest online travel agen­cies that helps cus­tomers find travel deals around the world. Using Adobe solu­tions, Trav­e­loc­ity is now bet­ter armed to pro­vide its cus­tomers with the most rel­e­vant expe­ri­ences possible.

Trav­e­loc­ity needed deeper insight into cus­tomer inter­ac­tions with its web­site as well as enhanced mea­sure­ment capa­bil­i­ties to con­tinue...

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Creating More Relevant Content

Analytics · By Mark Boothe On February 24, 2011 · Add Comment

Com­pa­nies all over are con­tin­u­ally look­ing for ways to opti­mize online expe­ri­ences. The impor­tance of pro­vid­ing rel­e­vant expe­ri­ences to cus­tomers is at an all time high. Con­sumers are bat­tling with many mes­sages from mul­ti­ple ven­dors. Com­pa­nies have to opti­mize and bet­ter serve their cus­tomers.
Chegg, the num­ber one provider of col­lege text­book rentals, is...

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Leading Rug Retailer Increases Revenue with Adobe Solutions

Analytics · By Mark Boothe On December 7, 2010 · Add Comment

Rugs Direct, the nation’s lead­ing source for area rugs, saw sig­nif­i­cant busi­ness results by lever­ag­ing Adobe solu­tions to solve busi­ness challenges.

Rugs Direct’s pre­vi­ous web ana­lyt­ics and search engine mar­ket­ing solu­tion provider wasn’t as robust as the com­pany had expected, and didn’t allow them to gain the insights the com­pany was look­ing for. “Sim­ply put,...

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Using Data to Make Decisions

Analytics · By Mark Boothe On December 2, 2010 · Add Comment

We recently spent some time talk­ing with Vir­gin America’s Bowen Payson, man­ager of online and dig­i­tal mar­ket­ing about how they are using Adobe solu­tions. Bowen’s com­ments pro­vide insight about how online mar­keters can effec­tively mea­sure mul­ti­ple online channels.

In the begin­ning, many of Vir­gin America’s mar­ket­ing efforts were based on trial-and-error and edu­cated guesses...

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Hawaiian Airlines Works with Adobe to Measure and Optimize Online Bookings and Revenue

Digital Marketing · By Mark Boothe On November 23, 2010 · Add Comment

We’re pleased to wel­come another lead­ing brand into the Omni­ture Tech­nol­ogy fam­ily. Hawai­ian Air­lines is work­ing with the Adobe Online Mar­ket­ing Suite, pow­ered by Omni­ture, to col­lect real-time ana­lyt­ics data on its web­site and email mar­ket­ing chan­nel, and to test and opti­mize online con­tent for spe­cific vis­i­tor seg­ments. Cus­tomers have...

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Oh Bring us Some Figi Pudding

Digital Marketing · By Mark Boothe On November 12, 2010 · Add Comment

It’s hard to believe that it’s almost that time of year again. Time for retail­ers to begin rolling out their online pro­mo­tions and email cam­paigns to entice hol­i­day shop­pers to spend, spend, spend.

We were recently in touch with Chris Revie, senior e-commerce ana­lyst at Figi’s, a lead­ing spe­cialty gifts...

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Online florist improves conversion rate 180% and gains 340% return on ad spend over three years using Adobe Solutions

Analytics · By Mark Boothe On November 8, 2010 · Add Comment

There are undoubt­edly many com­pa­nies that spend exor­bi­tant amounts of money on mar­ket­ing efforts with­out ever being able to see which efforts are suc­cess­ful and which are not. With Adobe’s Search­Cen­ter +, search mar­keters can mea­sure all the way from acqui­si­tion to con­ver­sion, show­ing man­age­ment exactly which search cam­paigns work. Ser­e­nata Flow­ers, the largest inde­pen­dent...

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