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About The Author

Matt Belkin

How to Spend Fewer Dollars, Smarter and Faster, during Tight Times

Analytics · By Matt Belkin On February 12, 2008 · 1 Comment

There’s been a great deal of talk about a US reces­sion. It’s com­ing. It’s here. It will be mild. It will be dev­as­tat­ing. There is no short­age of spec­u­la­tion. I’ll leave the debate to the experts because no mat­ter which way you slice it, con­sumer spend­ing is slow­ing and com­pa­nies are strug­gling...

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Importing Historical Data: Fool’s Errand or Worthwhile Step?

Analytics · By Matt Belkin On February 8, 2008 · Add Comment

Recently I have spent a lot of time dis­cussing with cus­tomers the impor­tance of import­ing his­tor­i­cal web ana­lyt­ics data when they move from one ana­lyt­ics plat­form to another.

Over­whelm­ingly, I hear mar­keters say that they must be able to import all data when they make the switch, and over­whelm­ingly, they get wide-eyed with anx­i­ety when...

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What Are Widgets, Anyway? (And, Why Should I Care?)

Analytics · By Matt Belkin On December 19, 2007 · 4 Comments

Until recently, the funny lit­tle word “wid­get” meant very lit­tle. Today, wid­gets have the power to change the face of the internet.

Not more than a year ago — two at the most — a wid­get was a noth­ing, a thinga­ma­jig, a doo­dad. I recall the word was used lib­er­ally in my eco­nom­ics classes: If...

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Social Networking Optimization: How to Maximize Success and Avoid the Flame!

Analytics · By Matt Belkin On February 18, 2007 · Add Comment

MySpace…Friendster…Facebook…Classmates…Youtube…LinkedIn…MyFamily…no mat­ter where you look, Social Net­work­ing is becom­ing a head­liner for Web 2.0. Even if you don’t use these sites your­self, you surely know many peo­ple that do. Case in point, of the seven I men­tion above, I use four today. In short, social net­work­ing is pervasive.

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The Dark Side of A/B Testing: Don’t Make These Two Mistakes!

Analytics · By Matt Belkin On November 2, 2006 · 2 Comments

All right folks, gather around…get nice and close…I want to tell you a cau­tion­ary tale about A/B test­ing. That’s right, the old standby of web ana­lyt­ics. A/B test­ing, or “split-run test­ing” as it is some­times called, is one of the most per­va­sive and widely used method­olo­gies behind web site improve­ment. And...

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Shop​.org and eMetrics: Stop by and visit me!

Analytics · By Matt Belkin On October 1, 2006 · Add Comment

Well, hope­fully you’ve seen our new opti­miza­tion solu­tions by now — if not, you should def­i­nitely take a moment and check them out. They have been a major focus of mine these past sev­eral months (hence the lim­ited blog posts) and now that we’ve launched them, I’m excited to get back into the swing...

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Demystifying Web Analytics and Audience Measurement: Maximizing Your Potential

Analytics · By Matt Belkin On September 9, 2006 · Add Comment

Hi every­one,

Yes, I admit it — it’s been far too long since I last posted on my blog. I do apol­o­gize. But to be fair, I’ve been deep in trenches here at Omni­ture work­ing on some incred­i­bly excit­ing projects that will ben­e­fit all our cus­tomers in the weeks and months ahead!

Last post I...

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Why Unique Visitors can be so different: Demystifying Web Analytics and Panel-Based Audience Measurement Services

Analytics · By Matt Belkin On July 3, 2006 · Add Comment

Do you use mul­ti­ple mea­sure­ment sys­tems to get a han­dle on your web­site traf­fic? For exam­ple, a online busi­ness opti­miza­tion or web ana­lyt­ics plat­form like Omni­ture Site­Cat­a­lyst along­side a panel-based audi­ence mea­sure­ment ser­vice like Com­score Media Metrix, Hit­wise, or Nielsen NetRat­ings? If so, you’ve undoubt­edly won­dered why the met­rics reported by these sys­tems often...

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Xographic Customer Profiles: the Easy Way!

Analytics · By Matt Belkin On June 29, 2006 · Add Comment

Lately I’ve been think­ing a lot about cus­tomer pro­fil­ing and web ana­lyt­ics. Cus­tomer pro­fil­ing isn’t a new con­cept by any means — in fact, it’s been a fun­da­men­tal part of mar­ket­ing for decades. But in the con­text of web ana­lyt­ics, few peo­ple seem to be tak­ing advan­tage it. And that’s why I wanted to blog...

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N-Dimensional Analysis and Segmentation: How to get started and profit from it!

Analytics · By Matt Belkin On June 14, 2006 · Add Comment

Have you ever been to a restau­rant or cafe where they offer you a “bot­tom­less” cup of cof­fee? This is the same con­cept as “free refills”, but I like the term bot­tom­less because it’s more clever.

In either case, n-dimensional seg­men­ta­tion is like a bot­tom­less cup of cof­fee. There is vir­tu­ally no limit to how...

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