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Matt Belkin

Online media: 4 easy steps to page value

Analytics · By Matt Belkin On October 16, 2005 · Add Comment

“eCom­merce does not apply to us, we’re in the media space.”

Sound famil­iar? Over the past few months, I’ve met with many play­ers in the media and pub­lish­ing indus­try. Com­pa­nies that pub­lish some of the world’s most rec­og­nized news­pa­pers and mag­a­zines, and run some of the most heav­ily vis­ited web sites. And through­out these con­ver­sa­tions, I...

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Getting your daily dose of dashboards?

Analytics · By Matt Belkin On October 14, 2005 · Add Comment

In the Web Ana­lyt­ics world, one of my favorite expres­sions is “feel good report­ing”. I’m not sure if I made this up, or sim­ply over­heard it – but when I’m pon­tif­i­cat­ing from my soap­box, it’s one of my favorites.

“Feel good report­ing” is a direct ref­er­ence to those 20, 30 or 50 page reports that...

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Web Analytics: Toppling the Ivory Tower!

Analytics · By Matt Belkin On September 14, 2005 · Add Comment

I recently expe­ri­enced shock and awe in the web ana­lyt­ics indus­try. I was speak­ing with a VP of Mar­ket­ing who had asked for best prac­tices in orga­ni­za­tional suc­cess with web ana­lyt­ics and mar­ket­ing mea­sure­ment. She con­fessed to know­ing very lit­tle about web ana­lyt­ics and how their mar­ket­ing group could ben­e­fit from such tools.

But before I...

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Latent response and what it means to your success.…

Analytics · By Matt Belkin On August 19, 2005 · 1 Comment

Have you ever vis­ited a travel web­site mul­ti­ple times before book­ing your trip? Or a vis­ited a retail site mul­ti­ple times before pur­chase? How about an auto­mo­tive site — vis­it­ing many times before request­ing a brochure or test drive? If so, you’re not alone. In fact, the vast major­ity of Web users engage in some...

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Why your campaign data may not make sense…

Analytics · By Matt Belkin On August 15, 2005 · Add Comment

Last week I par­tic­i­pated in a web ana­lyt­ics panel at the Search Engine Strate­gies con­fer­ence in San Jose, Cal­i­for­nia. One of the audi­ence mem­bers asked why cam­paign data reported from their search engine didn’t align with data from their web ana­lyt­ics tool. For exam­ple, why would Google report 1,000 clicks for the key­word “ipod”, when...

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